Electronic Resource
Boston, USA and Oxford, UK
:
Blackwell Publishers Inc
Journal of regional science
42 (2002), S. 0
ISSN:
1467-9787
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Geography
,
Economics
Notes:
In this paper we consider a location model based on the threshold concept. We find the best location such that the probability of revenue falling short of the threshold is minimized. This objective is appropriate when a firm will not survive if its revenue falls below a known threshold. A new store is to be located. Demand is not deterministic but rather has a statistical distribution. We seek the location at which the probability that the revenue (expressed as market share attracted by the new store) is below a given threshold is minimized. The model is formulated and solved, and computational results are given.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/1467-9787.00259
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