ISSN:
1573-059X
Keywords:
Decision-making
;
Consideration Set
;
Consumer Choice
Source:
Springer Online Journal Archives 1860-2000
Topics:
Economics
Notes:
Abstract This paper affords a stylized view of individual consumer choice decision-making appropriate to the study of many marketing decisions. It summarizes issues relating to consideration set effects on consumer judgment and choice. It discusses whether consideration sets really exist and, if so, the factors that affect their composition, structure, and role in decision-making. It examines some new developments in the measurement and modeling of consideration set effects on decision-making. The paper concludes with suggestions for needed research.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1007/BF02404071
Permalink