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  • 1
    Electronic Resource
    Electronic Resource
    New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-To-Face Teams, and Virtual Teams (2001)
    Oxford, UK : Blackwell Publishing Ltd
    Decision sciences 32 (2001), S. 0 
    Details
    ISSN: 1540-5915
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: A total of 411 subjects participated in two decision-making experiments in order to examine the effectiveness of new product development project continuation decisions. Using escalation of commitment theory, in Study 1, individual versus face-to-face team decision-making effectiveness was compared. Study 2, an extension of Study 1, compared the new product development decision-making effectiveness of individuals, face-to-face teams, and virtual teams. A virtual team is a geographically and temporally dispersed and electronically communicating work group. In Study 2, the virtual teams communicated asynchronously via groupware technology. Our findings suggest that teams make more effective decisions than individuals, and virtual teams make the most effective decisions.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.1540-5915.2001.tb00973.x
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  • 2
    Electronic Resource
    Electronic Resource
    On-line focus groups: conceptual issues and a research tool (1998)
    Bradford : Emerald
    European journal of marketing 32 (1998), S. 713-723 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Explores the potential effects of computer technology on the traditional structure and functioning of focus groups. On-line focus groups are purported to be cost-effective, enable the inclusion of dispersed participants, and result in broad and honest responses on the part of participants as a result of system anonymity. However, many of these claims have not been carefully examined. It is essential that the unique qualities of on-line environments form the theoretical grounding for on-line research efforts. Drawing on insights from research in the computer-mediated communication field, we propose some conditions in which on-line focus groups may broaden current applications and provide a useful complement to traditional face-to-face approaches. Considering these insights, we developed an Internet tool, called Internet Focus Group or IntFG - to enable future empirical exploration of on-line focus groups. The main motivation for the development of the IntFG tool is that it is a necessary element of a systematic research program in this area.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090569810224100
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