ALBERT

All Library Books, journals and Electronic Records Telegrafenberg

X
feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
Collection
Publisher
Years
  • 1
    facet.materialart.
    Unknown
    The superstore format in Australia: Opportunities and limitations (1997)
    Elsevier
    Details
    Publication Date: 1997-12-01
    Print ISSN: 0024-6301
    Electronic ISSN: 1873-1872
    Topics: Economics
    Published by Elsevier
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    PAPER CURRENT
  • 2
    facet.materialart.
    Unknown
    Kunden- oder Markenorientierung – Zwei Seiten einer Medaille oder alternative Routen? (2011)
    Springer
    Details
    Publication Date: 2011-02-01
    Print ISSN: 1865-6544
    Electronic ISSN: 1865-7516
    Topics: Economics
    Published by Springer
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    PAPER CURRENT
  • 3
    Electronic Resource
    Electronic Resource
    A functional and symbolic perspective to branding Australian SME wineries (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 220-227 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - This study proposes investigating the branding of small to medium-sized enterprise (SME) wineries in an Australian context. By taking a qualitative approach, the theory building research seeks further to understand branding from the perspective of the SME winery, and in doing so, go some way in addressing the current deficit in the literature. Design/methodology/approach - Bhat and Reddy's conceptualisation of brand functionality and symbolism is used as a branding framework to underlie the research. A multiple case study design was adopted as a research method to provide case data on eight SME wineries. Data were collected through in-depth interviews with the owner/manager of each winery, direct observation and document analysis. Findings - The findings are presented in the form a model of SME winery branding, which, in addition to distinguishing two approaches to branding, highlights the functional and symbolic values inherent in the brand. The findings endorse the notion that brands can simultaneously have both functional and symbolic appeal. More radically, the emergent model suggests interdependence between the functional and symbolic properties of branding. Practical implications - Practically, the findings highlight the importance of developing the symbolic values associated with the brand, which represent a more sustainable competitive advantage. Originality/value - By establishing a tentative theory on SME winery branding, this study has begun to address the current deficit in wine marketing literature and has set a foundation for further research.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510609221
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 4
    Electronic Resource
    Electronic Resource
    Cultural values and personal selling: A comparison of Australian and Hong Kong retailers' promotion preferences (1998)
    Bingley : Emerald
    International marketing review 15 (1998), S. 246-256 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper compares the promotional practices and perceptions between two countries of disparate cultural backgrounds, namely Australia and Hong Kong. The paper argues that the preference for a particular promotional tool is influenced by the degree of cultural orientation as measured by Hofstede's collectivism index. The central hypothesis is that countries with a higher score on the collectivism index are likely to favour personal selling promotion tools than will countries with a lower score. This hypothesis is tested with two separate samples of clothing and shoe retailers from Australia and Hong Kong. The hypothesis is supported from the statistical results.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339810227533
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 5
    Electronic Resource
    Electronic Resource
    Strategic marketing by change agents in Poland: the case of domestic marketing consulting firms (2000)
    Bingley : Emerald
    Marketing intelligence & planning 18 (2000), S. 247-255 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Focuses on the marketing strategies used by Polish marketing firms and their role as change agents after the fall of communism and the transition to a market economy. A survey of 93 marketing consulting firms in four large Polish cities was conducted in 1996-1997. The results suggest that this sector is thriving, and the two most important success factors are on-time delivery and high service delivery.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500010343946
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 6
    Electronic Resource
    Electronic Resource
    E-trust: the influence of perceived interactivity on e-retailing users (2003)
    Bingley : Emerald
    Marketing intelligence & planning 21 (2003), S. 123-128 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: E-retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e-trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive, then the greater the trust that users attach to that site. Previous research has demonstrated this relationship with respect to a particular site. The current paper re-examines this relationship with respect to another site. More importantly, the paper tests whether the nexus between interactivity and e-trust applies to both pure "click" and "brick and click" e-retailers.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500310465461
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 7
    Electronic Resource
    Electronic Resource
    Building generalizable SME international marketing models using case studies (1999)
    Bingley : Emerald
    International marketing review 16 (1999), S. 326-344 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Builds a relevant model(s) of SME international marketing given the lack of well-accepted theories to date. Twelve case study firms were analysed using a semi-structured survey protocol. Five of the cases are described in depth in the text and summaries are given of the other seven. Four features including niche market power and control over client and agent selection are used to define the two models that emerged from our study: a sales-driven model and a relationship-driven model. Four firms were attributed to the sales-driven model, including firms that have been exporting for a long time. The paper breaks new ground by attempting to develop holistic models of SME international marketing, but importantly in a way that is firmly grounded in the operations, decisions and behaviour of real-world SMEs.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339910281875
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 8
    Electronic Resource
    Electronic Resource
    Fashion and commerce: a historical perspective on Australian fashion retailing 1880-1920 (2004)
    Bingley : Emerald
    International journal of retail and distribution management 32 (2004), S. 394-402 
    Details
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Fashion retailing has evolved in response to opportunities and market pressures. It has been both reactive and proactive. For example, Palmer, in 2001, analyses what might be called a partnership between Canadian department stores and European couture houses in the 1950s. Her work affords a rare overview of retailing's fit with fashion design and commercial delivery systems, and is a point of departure for closely examining an earlier period (1880-1920) in Australia. The current paper studies the leading role that department stores played in shaping the Australian fashion scene and the marketing techniques they used. A context, period and country, where a set of major retailers formed the predominant influence on fashion trends, and styles and diffusion throughout the community have been identified. Findings suggest that for the 1880-1920 period the department store retailers were market-driving rather than simply market-driven, implying a more proactive and innovative role for the department stores.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09590550410546214
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 9
    Electronic Resource
    Electronic Resource
    Entertainment-seeking shopping centre patrons: the missing segments (2003)
    Bingley : Emerald
    International journal of retail and distribution management 31 (2003), S. 80-94 
    Details
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Entertainment is increasingly an integral part of the marketing strategy used by shopping centres to entice consumers. Further, entertainment can be a means of image differentiation for shopping centres, given that the image of a competitive retail institution is a critical determinant in consumer patronage decisions. However few studies have examined the contribution of entertainment to shopping centre image. Moreover, using entertainment as a means of identifying distinct market segments has not been explored. Hence, the purpose of this study was twofold. First, a model of attributes that represented the shopping centre image was identified. Three essential attributes that have been neglected in most shopping centre studies were revealed, namely entertainment, food and security. Second, six market segments of shopping centre patrons were identified and labelled the "serious" shopper, the "entertainment" shopper, the "demanding" shopper, the "convenience" shopper, the "apathetic" shopper and the "service" shopper. In particular, the "entertainment" shopper and the "service" shopper are identified as entertainment-seeking segments. Managerial implications of the findings and future research directions are addressed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09590550310461985
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 10
    Electronic Resource
    Electronic Resource
    Sale the 7 Cs: teaching/training aid for the (e-)retail mix (2005)
    Bingley : Emerald
    International journal of retail and distribution management 33 (2005), S. 179-193 
    Details
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - The "4Ps" of the marketing mix have long been popular with students, tutors, trainers and practitioners as a learning and teaching aid. The purpose of this paper is to present an equivalent tool for retail and e-retail: "Sale the 7Cs". Design/methodology/approach - The approach is by reference to and synthesis of other authors' versions of the marketing, retail and e-retail mixes, distilled into a simplified framework. Findings - The findings or outcome of the study are summarised into a framework that has seven components, linked by the "C" mnemonic. Starting with C1 for convenience; the framework also includes C2 for customer value and benefit, C3 for cost to the customer, C4 for computing and category management, C5 for customer franchise, C6 for customer care and service and C7 for communication and customer relationships. This simplified mnemonic is new for (e-)retail. Originality/value - Mini case examples are used to illustrate the applicability. These have a practical value for trainers and educators as specimen answers to activity exercises. Retailers may find the convenient 7Cs structure useful when planning strategies and tactics.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09590550510588352
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...