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  • 1
    Electronic Resource
    Electronic Resource
    Consumer value conflicts surrounding ethical food purchase decisions: a focus on animal welfare (2004)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 28 (2004), S. 0 
    Details
    ISSN: 1470-6431
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: Ethical attitudes in relation to meat purchases were studied among urban and rural consumers in Scotland. All subjects perceived at least some ethical issues in relation to animal production systems, in particular, systems keeping animals in close confinement. Welfare-friendly production systems were viewed as adding value to a food, but this value was not necessarily realizable to producers if purchases occurred only when foods were on special offer. Statements made by individuals were often contradictory, revealing ambivalence, unresolved value conflicts and a general lack of involvement in the nature of meat production. A number of barriers to the establishment of stable attitudes and behaviours in relation to the ethical treatment of food animals were also identified. A key finding of the study is that individuals can hold two views on animal welfare. On the one hand, they may think as citizens influencing societal standards, and on the other, as consumers at the point of purchase. As citizens, they support the notion of animals being entitled to a good life; as meat consumers, they avoid the cognitive connection with the live animal. This paper explores both the citizen–consumer relationship and purchase strategies used by consumers to resolve value conflicts. Lessons for public and commercial policy are highlighted in the context of the Curry Report (2002) which advocates more effective market segmentation where markets are finely attuned to their customers, with the development of a number of assurance schemes discussed in the article.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.1470-6431.2003.00357.x
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  • 2
    Electronic Resource
    Electronic Resource
    Consumer perceptions of meat production: Enhancing the competitiveness of British agriculture by understanding communication with the consumer (2005)
    Bradford : Emerald
    British food journal 107 (2005), S. 572-593 
    Details
    ISSN: 0007-070X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Agriculture, Forestry, Horticulture, Fishery, Domestic Science, Nutrition
    Notes: Purpose - To identify factors that could influence consumer perceptions relating to meat production and areas where further development would be of assistance to British agriculture. Design/methodology/approach - Qualitative semi-structured interviews of a quota sample of Scottish meat purchasing consumers. Findings - Results indicate that consumer views on meat production vary widely and that while there are some differences between rural and urban consumers the differences are rarely simple. Views were expressed on a variety of factors including livestock producers, agricultural production, certification and traceability. Relatively few consumers were routinely concerned with assurance labels. Consequently, knowledge of underpinning standards was limited. Primary sources of meat were the major supermarket groups with a distinct bias towards older consumers among those who preferred to shop in small butchers shops. Attitudes towards producers were mainly positive but some consumers remained sceptical about producer behaviour during hard times. Research limitations/implications - While more research would clearly be required to consider a broader spectrum of UK consumers, these current data indicate that consumer understanding of food information and indeed their interest and credibility of the current systems is a subject that would benefit from much wider research. The practical implications for the development of Government policy and for the idividual producers are substantial and would benefit from considerable clarification. Originality/value - Prior research concerning meat production and the views of consumers is limited. Theses findings have implications for future sector-based communications to consumers, in that equal emphasis should be given to both rural and urban consumers. More collaborative communications measures must be implemented to ensure consumer awareness/understanding of underpinning assurance label standards and bring about loyal purchase preferences for British produce.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00070700510610986
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  • 3
    Electronic Resource
    Electronic Resource
    Producers and consumers of organic meat: A focus on attitudes and motivations (2004)
    Bradford : Emerald
    British food journal 106 (2004), S. 534-552 
    Details
    ISSN: 0007-070X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Agriculture, Forestry, Horticulture, Fishery, Domestic Science, Nutrition
    Notes: Research into organic production is internationally widespread but has rarely focused on producer's motivations for adopting organic farming techniques and whether organic consumers share their values. As conventional agricultural prices remain depressed, questions arise surrounding producer's motivations towards organic production. For example, are motivations based on economic rather than ethical decisions? Additionally, what motivations underpin consumer's organic purchases and are those values shared between producers and consumers? Using postal questionnaires, the attitudes and motivations of both producers and consumers towards organic livestock production, are explored. Future recommendations are made to the industry with regard to the UK market for organically produced meat.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00070700410545737
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  • 4
    Electronic Resource
    Electronic Resource
    Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh-meat sector (2004)
    Bradford : Emerald
    Journal of consumer marketing 21 (2004), S. 497-509 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Superior knowledge of customers' perceptions of value is recognised as a critical success factor in today's competitive marketplace. Despite this, the voice of the consumer is often poorly integrated within the value chain, the UK fresh-meat sector being one example. This supply chain has attempted to add value through the implementation of value-based labelling schemes. Few studies, however, have assessed the value created for consumers. Using both in-depth interviews and a postal survey of 1,000 fresh-meat consumers based in Scotland, this paper offers a strategic insight into how coordinators of value-based labelling schemes might integrate the voice of the consumer within the fresh-meat value chain. Structural equation models are used to develop marketing recommendations. The main attitudes driving consumer purchases of fresh meat bearing a value-based label are identified and the market potential for further differentiation of each value-based label is examined. Future research opportunities are also explored.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363760410568716
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  • 5
    Electronic Resource
    Electronic Resource
    Fast foods and ethical consumer value: a focus on McDonald's and KFC (2005)
    Bradford : Emerald
    British food journal 107 (2005), S. 212-224 
    Details
    ISSN: 0007-070X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Agriculture, Forestry, Horticulture, Fishery, Domestic Science, Nutrition
    Notes: Purpose - Aims to investigate the effect of communicating corporate social responsibility (CSR) initiatives to young consumers in the UK on their fast-food purchasing with reference to McDonald's and Kentucky Fried Chicken (KFC). Design/methodology/approach - Focus groups were conducted to clarify themes and inform a questionnaire on fast-food purchasing behaviours and motives. Attitude statements were subjected to an exploratory factor analysis. Findings - Most respondents (82 per cent) regularly purchased fast food from one of the companies; purchases were mostly impulsive (57 per cent) or routine (26 per cent), suggesting relatively low-level involvement in each case. While there was scepticism regarding the CSR activity being promoted, expectations about socially responsible behaviour by the companies were nevertheless high. Four factors were isolated, together explaining 52 per cent of the variance in fast-food purchasing behaviour. They were brand value, nutritional value, ethical value and food quality. Research limitations/implications - The research was conducted with students, and while these represent a key-target market, any further research should target a more diverse public. Practical implications - There are important implications for global fast-food companies in terms of protecting and developing their brand value; they need to respond to the wider food-related debates in society, in particular, those concerning healthy eating and food ethics. They also need to ensure that their business practices are fully consistent with the values expressed in their CSR initiatives. Originality/value - The special value of the paper lies in its joining together of current perspectives on CSR and consumer value in the UK food industry as it explores both through the perceptions of young consumers of fast food.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00070700510589503
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  • 6
    Electronic Resource
    Electronic Resource
    ISO 9001 as an audit frame for integrated quality management in meat supply chains: the example of Scottish beef (2002)
    Bingley : Emerald
    Managerial auditing journal 17 (2002), S. 79-85 
    Details
    ISSN: 0268-6902
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A highly-fragmented UK beef industry today faces large, powerful retailers, potentially giving rise to mistrust and lack of common purpose. Consumer confidence in beef has been undermined by BSE and similar crises. The beef supply chain has responded with a number of initiatives designed to improve the quality and marketing of the product, and Government has put in place risk management controls. This paper uses ISO 9001:2000 as an audit frame to assess quality assurance for beef in Scotland, focusing specifically on supply chain integration and integrity of product specification. Identification of responsibilities for quality within the chain, standard setting and audit are also highlighted.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02686900210412289
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