Electronic Resource
[S.l.]
:
Emerald
Asia Pacific journal of marketing and logistics
13 (2001), S. 3-22
ISSN:
1355-5855
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Attempts to investigate differences in marketing imagery that exist between New Zealand produced and foreign music videos. Explores marketing imagery and role-model behaviour differences by genre. Looks at culture by genre differences in consumption imagery. Indicates that New Zealand videos contained fewer depictions of alcohol, or weapons, drugs and tobacco or heavy rock and rap music than in foreign videos. Suggests that, by genre, rap has more sunglasses, earrings and jewellery than heavy rock or pop music. Provides directions for future research.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/13555850110764739
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