ALBERT

All Library Books, journals and Electronic Records Telegrafenberg

X
feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
Collection
Publisher
Years
  • 1
    Electronic Resource
    Electronic Resource
    New frontiers in cybersegmentation: marketing success in cyberspace depends on IP address (2001)
    Bingley : Emerald
    Qualitative market research 4 (2001), S. 169-181 
    Details
    ISSN: 1352-2752
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Focuses on the forthcoming next generation Internet's address system (IPv6) which will potentially redefine the way marketers approach the segmentation of interactive cybermarkets. Explores the ramifications of Internet-based purchasing systems to buyer behaviour. Differences and similarities of next generation direct marketing compared with classic and neoclassic direct marketing approaches are evaluated. Sensitivity to changes and differences in customer decision-loyalty type are explored from the perspective of building high value customer relationships, where decision-loyalty type is considered to be a key resegmentation variable for personalised interactive cybermarketing.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13522750110393071
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 2
    Electronic Resource
    Electronic Resource
    Integrating the enterprise: the role of a language system for a marketing conception (2002)
    Bingley : Emerald
    Qualitative market research 5 (2002), S. 172-187 
    Details
    ISSN: 1352-2752
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A marketing-centric view of the connected enterprise implies that qualitative information in its systems and general document structures share a marketing-based vocabulary - we propose that this should be founded on POSIT. As any system needs to be accessed and understood by people, the basis of its construction and navigation principles should be transparent even though many component processes will be automated. Based on the use of natural language, a user-defined glossary stems from a selection of primitives and relationships between them. Semantic mapping employing the reciprocal text-to-graphical capability of EXPRESS and EXPRESS G is outlined. The significance of XML and related developments is introduced in the context of qualitative information search and extraction from documents. Consensual language also aids connectivity of intranets and extranets to the Internet.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13522750210432986
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 3
    Electronic Resource
    Electronic Resource
    Channel benefits portfolio management in the eBusiness era (2004)
    Bingley : Emerald
    Qualitative market research 7 (2004), S. 257-264 
    Details
    ISSN: 1352-2752
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The role of channels and their management in the eBusiness era is becoming increasingly important to customer relationship management. Traditional use of the application portfolio approach has been concerned with providing an appropriate basis for making investment decisions about IT applications for the firm. This paper argues that there is a gap between the established IS portfolio application theory and the requirements to support management investment decisions about eBusiness applications; Therefore, the paper proposes a channel benefits portfolio (CBP) approach to inform managers' channel investment decisions concerning business-to-customer channel interface. The suggested approach provides a conceptual framework and means to facilitate the alignment of the firm's portfolio with their customers' portfolio. The paper reports exploratory findings regarding customer channel preference and customer channel choice behaviour in the information search and purchasing stages during the customer decision-making process on the basis of the CBP.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13522750410557067
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 4
    Electronic Resource
    Electronic Resource
    POSIT-ively soft systems methodology for marketing (1998)
    Bradford : Emerald
    European journal of marketing 32 (1998), S. 419-440 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Soft systems methodology (SSM) is a procedure for achieving improvement in human activity systems which has been applied in a wide variety of practical instances. POSIT - a marketing mnemonic - is a conceptual approach to marketing and its components, which also has been employed to analyse both practical situations and the subject of marketing itself. SSM and POSIT, although distinct, have features in common which are explored in this paper. A reader-friendly simulation of SSM is taken as an example to show the relationships of the two methodologies in the analysis of marketing as an indicative human activity system.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090569810215795
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...