ALBERT

Description: WeChat Official Accounts (WOAs)—a feature of WeChat—are thriving. However, studies on travel-related WOAs remain scarce and lack depth. This study aimed to identify the factors that influence usage intentions and travel intentions in regard to travel-related WOAs. Based on the Uses and Gratifications (U&G) theory, this study developed a theoretical model and examined the model through a web-based questionnaire. The questionnaire was distributed through the online survey tool Sojump. After analyzing the obtained data via structural equation modeling, the results revealed that: (1) social, entertainment, and information motivations are the primary factors influencing usage intentions; (2) information and entertainment motivations are important factors influencing travel intentions; and (3) usage intentions positively affect travel intentions and play a mediating role. The findings carry theoretical and practical significance regarding how travel-related WOAs can improve users’ usage and travel intentions, as well as value for the actual management and marketing of WOAs.

Description: This study presented a two-year data set of sensible heat and water vapor fluxes above a humid subtropical montane Cypress forest, located at 1650 m a.s.l. in northeastern Taiwan. The focuses of this study were to investigate (1) the diurnal and seasonal variations of canopy resistance and fluxes of sensible heat and water vapor above this forest; and (2) the mechanism of why a fixed canopy resistance could work when implementing the Penman–Monteith equation for diurnal hourly evapotranspiration estimation. Our results showed distinct seasonal variations in canopy resistance and water vapor flux, but on the contrary, the sensible heat flux did not change as much as the water vapor flux did with seasons. The seasonal variation patterns of the canopy resistance and water vapor flux were highly coupled with the meteorological factors. Also, the results demonstrated that a constant (fixed) canopy resistance was good enough for estimating the diurnal variation of evapotranspiration using Penman–Monteith equation. We observed a canopy resistance around 190 (s/m) for both the two warm seasons; and canopy resistances were around 670 and 320 (s/m) for the two cool seasons, respectively. In addition, our analytical analyses demonstrated that when the average canopy resistance is higher than 200 (s/m), the Penman–Monteith equation is less sensitive to the change of canopy resistance; hence, a fixed canopy resistance is suitable for the diurnal hourly evapotranspiration estimation. However, this is not the case when the average canopy resistance is less than 100 (s/m), and variable canopy resistances are needed. These two constraints (200 and 100) were obtained based on purely analytical analyses under a moderate meteorological condition (Rn = 600 W·m−2, RH = 60%, Ta = 20°C, U = 2 m·s−1) and a measurement height around two times of the canopy height.