ALBERT

Description: At the end of World War II Duane Deming, an internationally known economist enunciated what later came to be called "Total Quality Management" (TQM). The basic thrust of this economic theory called for companies and governments to identify their customers and to do whatever was necessary to meet their demands and to keep them satisfied. It also called for companies to compete internally. That is, they were to build products that competed with their own so that they were always improving. Unfortunately most U.S. corporations failed to heed this advice. Consequently, the Japanese who actively sought Deming's advice and instituted it in their corporate planning, built an economy that outstripped that of the U.S. for the next three to four decades. Only after U.S. corporations reorganized and fashioned joint ventures which incorporated the tenets of TQM with their Japanese competitors did they start to catch up. Other institutions such as the U.S. government and its agencies and schools face the same problem. While the power of the U.S. government is in no danger of being usurped, its agencies and schools face real problems which can be traced back to not heeding Deming's advice. For example, the public schools are facing real pressure from private schools and home school families because they are not meeting the needs of the general public, Likewise, NASA and other government agencies find themselves shortchanged in funding because they have failed to convince the general public that their missions are important. In an attempt to convince the general public that its science mission is both interesting and important, in 1998 the Science Directorate at NASA's Marshall Space Flight Center (MSFC) instituted a new outreach effort using the interact to reach the general public as well as the students. They have called it 'Science@NASA'.

Description: A proposal to the Hubble Space Institute from Hunter Waite, Southwest Research Institute, James Green, GSFC, and the author will be written to examine potential correlations between the Jovian auroral activity as recently discovered by the Hubble Space Telescope UV imaging experiment and Jupiter's decametric radio waves as recorded by two ground-base radio observatories; one at the University of Florida and the other in Japan.

Description: It is widely known that the average American citizen has either no idea or the wrong impression of what NASA is doing. The most common impression is that NASA's sole mission is to build and launch spacecraft and that the everyday experience of the common citizen would be impacted very little if NASA failed to exist altogether. Some feel that most of NASA's efforts are much too expensive and that the money would be better used on other efforts. Others feel that most of NASA's efforts either fail altogether or fail to meet their original objectives. Yet others feel that NASA is so mired in bureaucracy that it is no longer able to function. The goal of the NASA Ambassadors Program (NAP) is to educate the general populace as to what NASA's mission and goals actually are, to re-excite the "man on the street" with NASA's discoveries and technologies, and to convince him that NASA really does impact his everyday experience and that the economy of the U.S. is very dependent on NASA-type research. Each of the NASA centers currently run a speakers bureau through its Public Affairs Office (PAO). The speakers, NASA employees, are scheduled on an "as available" status and their travel is paid by NASA. However, there are only a limited number of them and their message may be regarded as being somewhat biased as they are paid by NASA. On the other hand, there are many members of NASA's summer programs which come from all areas of the country. Most of them not only believe that NASA's mission is important but are willing and able to articulate it to others. Furthermore, in the eyes of the public, they are probably more effective as ambassadors for NASA than are the NASA employees, as they do not derive their primary funding from it. Therefore it was decided to organize materials for them to use in presentations to general audiences in their home areas. Each person who accepted these materials was to be called a "NASA Ambassador".

Description: The JOVE program was initiated in 1988 to develop NASA-related research capabilities in colleges and universities which had had little or no previous experience with NASA. Any institution which was not currently funded at more than $100 K annually by NASA was eligible. In an open competition six universities were selected for participation in the first year. NASA supplied funds, access to its facilities and data, collaboration with its researchers and a hookup to the internet. In return the university was expected to match NASA's investment by giving its participating faculty members time off of their teaching schedules to perform research during the school year, by waiving it overhead charge and by putting up real funds to match those supplied by NASA. Each school was eligible for three years after which they were expected to seek funds from other sources. Over the span of the program more than 100 colleges and universities have participated. Fifteen have finished their eligiblity. Since one of the strong components of the program was the direct involvement of undergraduate students in active research, it was decided to develop a follow-on program which would provide stipends to undergraduate students at the institutions who had used up their JOVE eligiblity. NASA's desire to transfer its technologies to the private sector now permeates all of its programs. Therefore a Partnering Venture (PAVE) program is now being discussed in which JOVE-like rules will be applied to small companies which do not now do much business with NASA. The JOVE, PAVE, and other summer activities of the author are told here.

Description: The NASA Ambassadors Program is designed to present the excitement and importance of NASA's programs to its customers, the general public. Those customers, which are identified in the "Science Communications Strategy" developed by the Space Sciences Laboratory at the MSFC, are divided into three categories: (1) Not interested and not knowledgeable; (2) Interested but not knowledgeable; and (3) Science attentive. In it they recognize that it makes the most sense to attempt to communicate with those described in the last two categories. However, their plan suggests that the media and the educational institutions are the only means of outreach. The NASA Ambassadors Program allows NASA to reach its target audience directly. Steps to be taken in order for the program to commence: (1) MSFC chooses to support the NASA Ambassadors Program - decision point; (2) Designate an "Office In Charge". (3) Assign the "Operation" phase to in-house MSFC personnel or to a contractor - decision point; (4) Name a point of contact; (5) Identify partners in the program and enlist their assistance; (6) Process an unsolicited proposal from an outside source to accomplish those tasks which MSFC chooses to out-source.

Description: The 'Missions to and from Planet Earth' mandated by President Bush in 1989 provide a unique opportunity for magnetospheric and coronal plasma physicists to cooperate with low frequency radio astronomers in the development of an advanced experiment designed for the lunar surface. A large active lunar based array would sound the Earth's magnetosphere at VLF frequencies and the solar corona at decametric wavelengths allowing plasma physicists to map both the Earth's magnetosphere and those regions in the solar corona that trigger precursors to solar flares. With the transmitter silent, the array would become the ideal low frequency radio telescope, examining both geospace emissions such as auroral kilometric radiation and extraterrestrial signals from the planets, pulsars, supernova remnants, and active galactic nuclei. Both experiments satisfy requirements mandated in both 'Mission to Planet Earth' and in 'Mission from Planet Earth.' By proposing a cooperative effort both communities (plasma physicists and radio astronomers) stand to benefit. Jim Green, Director of the NASA Space Science Data Center (NSSDC) at GSFC; Tony Phillips, Research Fellow at California Institute of Technology; T. D. Carr, Director of the University of Florida Radio Observatory (UFRO) and the author are enlisting the cooperation of the scientific community in defining the system specifications. Some components, such as the receivers, will be standard 'off-the-shelf' items, and hence will require little developmental research. However, the individual antenna elements and the phasing and matching networks will require some R&D to satisfy the frequency requirements (20 KHz-40 MHz). By flying the experiment in Earth orbit first, Dr. Green proposes to gather valuable magnetospheric data as well as to prove the principle of the large moon based experiment. He claims that funding for the preliminary ground based studies at the UFRO may be available as early as FY-92.