Electronic Resource
Bingley
:
Emerald
Internet research
14 (2004), S. 127-138
ISSN:
1066-2243
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Computer Science
Notes:
A value-attitude-behaviour model was applied to investigate the roles of personal values in e-shopping consumer behaviour. Structural equation modelling identified that personal values (self-direction values, enjoyment values and self-achievement values) were significantly related to positive attitudes toward e-shopping. Individual attitudes toward e-shopping were a direct predicator of e-shopping behaviour and mediated the relationship between personal values and behaviour. This hierarchical relationship among personal values, attitudes and behaviour may be exploited by e-tailers to position e-shops and provide a persuasive means for e-shoppers to satisfy their needs.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/10662240410530844
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