Publikationsdatum:
2015-08-28
Beschreibung:
Social media have been used by some companies to support customer co-creation in recent years. However, few academic studies have been done to investigate the use of social media in customer co-creation. To understand the current state-of-the-art and future trends about the use of social media in customer co-creation, we conducted two studies to analyze relevant posts on blogs and social media-based online forums. This study reveals some interesting patterns, themes and future trends in this specific area. Recommendations are given to help managers engage in co-creation activities with customers.
Print ISSN:
0010-4620
Digitale ISSN:
1460-2067
Thema:
Informatik
Permalink
