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  • 1
    Electronic Resource
    Electronic Resource
    A practical evaluation of Web analytics (2004)
    Bingley : Emerald
    Internet research 14 (2004), S. 284-293 
    Details
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: E-commerce has resulted in organisations investing significant resources in online strategies to extend business processes on to the World Wide Web. Traditional methods of measuring Web usage fall short of the richness of data required for the effective evaluation of such strategies. Web analytics are an approach that may meet organisational demand for effective evaluation of online strategies. A case study of Web analytics usage in a large multinational airline company demonstrates an application of the theory to a practical context with a company that invests significant resources in their Web strategies. The attitudes of company individuals toward the evaluation of Web strategy and the value of the approach are shown through a survey of key employees. This work demonstrates the potential value of Web analytics and also highlights problems in promoting an awareness of Web analytics and how it can be applied to corporate goals.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10662240410555306
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    The effects of audio and video correlation and lip synchronization (2003)
    Bradford : Emerald
    Campus-wide information systems 20 (2003), S. 159-166 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: This paper investigates the interaction effect of audio and video, and studies lip synchronization (lip sync). The study shows a comprehensive evaluation of achievable audio and video quality undertaken based upon different sets of impairments between audio and video, prior to transmission. The tests have been conducted on two different task scenarios, i.e. passive communication and interactive communication (person to person). The research concentrates on quantifying the effects of network impairments (packet loss) on perceived audio and video quality, as well as finding the correlations between audio and video in multimedia applications. The results presented in this paper show the strong interaction dependency between audio and video. It was justified that video has a unique benefit on multimedia quality for its psychological effects. The findings also concluded that the sensory interactions, and the attention given to a particular aspect of performance, are clearly content-dependent.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740310491333
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    Paper (German National Licenses)
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