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  • 1
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 6 (1997), S. 27-39 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Notes that the risk of cannibalization is a very real threat for many new product launches and that the risk becomes even more significant if the new product is launched under the same brand name as an existing product. Points out that, since line extension is by far the most common branding strategy for new products, it is important that managers develop their understanding of the effect and that little empirical work has been published on the subject. Defines cannibalization and examines three techniques which managers might use to measure it. Tests gains loss analysis, duplication of purchase tables and deviations from expected share movements on consumer panel data relating to three line extensions in the UK and German detergent markets. Presents results showing cannibalization of the parent brand by all three extensions and suggesting the need for managers to use multiple methods when evaluating the degree of cannibalization. Emphasizes the need to sample over time, since the extent of cannibalization is shown to be dynamic.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Bradford : Emerald
    Journal of consumer marketing 16 (1999), S. 441-460 
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines the determinants that influence consumers' intention to buy environmentally friendly products. Ajzen's theory of planned behaviour (TPB) provides the conceptual framework of the research and the appropriateness of the theory and is tested in two distinct market conditions (UK and Greece). Although the findings offer considerable support for the robustness of the TPB in explaining intention in both samples, there is some indication that the theory is more appropriate in well established markets that are characterised by clearly formulated behavioural patterns (i.e. the model fitting elements of the UK sample are superior to the corresponding ones obtained from the Greek sample). The results are consistent with previous research on moral behaviour.
    Type of Medium: Electronic Resource
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  • 3
    Electronic Resource
    Electronic Resource
    Bradford : Emerald
    European journal of marketing 28 (1994), S. 56-71 
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reports on the results from a consumer survey of shopping trips tosupermarkets in England and Wales. Most people exhibit habits about whenthey do their main trip to the supermarket: 61 per cent have a usual dayand 67 per cent a usual time of day. Most shoppers state that they couldshop at other times but give reasons for their actual times that reflectsituational pressures such as the pattern of work and nearness to theweekend. Many people state that they deliberately avoid busy shoppingtimes and the survey showed that a small number of these people do so.However, there was no significant tendency for those who dislikecheckout delay to shop at quieter times than for those who are tolerantof this delay. Store operators cannot change the main situationalfactors that control the time of use of stores and this limits theirability to influence when people shop. Nevertheless, the surveyindicated that some increase in the use of off-peak times could beachieved by permanent in-store changes and better promotion of theoff-peak times.
    Type of Medium: Electronic Resource
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  • 4
    Electronic Resource
    Electronic Resource
    Springer
    Marketing letters 7 (1996), S. 163-171 
    ISSN: 1573-059X
    Keywords: repeat-purchase ; erosion of loyalty ; weight of purchase ; brand leadership
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract A large-scale longitudinal analysis is used to study the repeat-purchase rates of brand buyers in stationary markets. The data cover the leading brands in a number of frequently purchased grocery categories in three countries. We find that, in the medium term, there is a systematic but limited loss of repeat-purchase loyalty; across nine markets, erosion (the proportionate fall in repeat-purchase loyalty) averages 15 percent in the first year for the brands studied. Erosion does not differ by weight of purchase: similar rates are found for light, medium, and heavy buyer-segments. Brand leaders are found to have a lower erosion than smaller brands.
    Type of Medium: Electronic Resource
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  • 5
    Publication Date: 2020-08-13
    Description: In scientific work we rightly attach great importance to the testing of predictions from theoretical ideas. We should also attach great importance to the generation of those ideas since these are necessary precursors to advancement in science. Insight plays a substantial role in the generation of ideas and is correspondingly important. It seems that insights are difficult to form and often delayed. We should study how constraints on insight can be reduced and whether the customary objectives in science give enough weight to procedures that may generate insights. This paper offers some suggestions on how to achieve this (We previously published a paper arguing that new ideas are important in any discipline and that some disciplines, such as medicine and psychology, were over-emphasising the testing of ideas, usually by experiment, and needed to look to methods that generated more new ideas than experiments (East and Ang in Aust Mark J, 25(4):334–340, 2017). That way, there would be more to test. Subsequently, we thought that the paper could have spent more time on the circumstances underpinning insight and this paper is the outcome of that thinking).
    Print ISSN: 1233-1821
    Electronic ISSN: 1572-8471
    Topics: Natural Sciences in General
    Published by Springer
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