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  • 1
    Electronic Resource
    Electronic Resource
    Using positioning models to measure and manage brand uncertainty (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 294-302 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Managers often use positioning models to understand the perceptual structure of markets and make strategic plans. The objective of this paper is to improve strategic planning by suggesting how positioning models can be used to understand, measure, and manage brand uncertainty. A theoretical framework is developed by unifying the results of studies conducted in several disciplines and this framework is used to document the effects of brand uncertainty on brand perceptions and performance. An experiment that empirically establishes the utility of Multiscale in measuring brand uncertainty is designed and conducted. Its results are favorable. A consideration of the limitations of conventional positioning methods leads to the conclusion that, for marketplaces where brand uncertainty exists, such methods provide erroneous and incomplete information. Ways are suggested in which the information provided by Multiscale can be used to improve the breadth and quality of marketing plans.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410554386
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  • 2
    Electronic Resource
    Electronic Resource
    Improving brand performance by altering consumers' brand uncertainty (1995)
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 14-20 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Points out that since consumers are seldom familiar with all thecompeting brands or the attributes of these brands, brand uncertaintyexists in every market. Presents theoretical and empirical evidence fromseveral disciplines to demonstrate that brand uncertainty affects brandattitudes and preferences, and consequently affects brand performance.Demonstrates the importance of actively managing brand uncertainty.Identifies and discusses marketing tools that can be used to reducebrand uncertainty at different stages in the consumer decision process.Discusses how managers can modify these tools to deal withhigh-involvement versus low-involvement products, how these tools shouldbe scheduled for maximum impact, and the amount of control managers haveover each tool.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429510103809
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  • 3
    Electronic Resource
    Electronic Resource
    Urban legends: diffusion processes and the exchange of resources (2001)
    Bradford : Emerald
    Journal of consumer marketing 18 (2001), S. 521-533 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: In this research urban legends are viewed as diffusing through the consumer environment as part of a resource exchange process. Using the 3M model to develop categories of analysis, a content analysis of 100 urban legends was conducted. Three categories of variables were coded: the resource types depicted as exchanged in the stories; whether the resources were gained or lost; and whether the resources were gained or lost before or after the ironic twist. Results of this descriptive study supported the research question of a three-way interaction among the variables. Results are discussed from the perspective of identifying the motivational factors that influence consumers to communicate urban legends, rumors, and product information.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363760110404468
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  • 4
    Electronic Resource
    Electronic Resource
    Routing with multiple QoS requirements for supporting multimedia applications (1998)
    Springer
    Telecommunication systems 9 (1998), S. 357-373 
    Details
    ISSN: 1572-9451
    Source: Springer Online Journal Archives 1860-2000
    Topics: Electrical Engineering, Measurement and Control Technology
    Notes: Abstract Distributed multimedia applications usually require multiple QoS performance guarantees. However, in general, searching such a route in the network, to support multimedia applications, is known to be NP‐complete. In this paper, we propose a new heuristic QoS routing algorithm, called “QoSRDKS”, for supporting multimedia applications in high‐speed networks. QoSRDKS is a modification of rule‐based Fallback routing and Dijkstra algorithms. It can search a unicast route that would have enough network resources so that multiple QoS requirements (bandwidth, delay, and delay jitter) of the requested flow could be guaranteed. Its worst case computation time complexity is the same as that of the Dijkstra algorithm, i.e., O(❘V❘2), where ❘V❘ is the number of nodes in the network. Extensive simulations were done with various network sizes, upto 500 nodes networks, where each node uses Weighted Fair Queueing (WFQ) service discipline. Results show that QoSRDKS is very efficient. It could always find the QoS satisfying route, whenever there exists one (success rate is optimal), and its average computation time is near to simple shortest path Dijkstra algorithm.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1023/A:1019160226383
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  • 5
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    Coupon Characteristics and Brand Choice (1991)
    New York, N.Y. : Periodicals Archive Online (PAO)
    Psychology and Marketing. 8:3 (1991:Fall) 145 
    Details
    ISSN: 0742-6046
    Topics: Psychology , Economics
    URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pao:&rft_dat=xri:pao:article:v501-1991-008-03-000001
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  • 6
    Electronic Resource
    Electronic Resource
    Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content (1999)
    Springer
    Marketing letters 10 (1999), S. 23-35 
    Details
    ISSN: 1573-059X
    Keywords: Urban legends ; rumors ; word-of-mouth ; morality ; negative information
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract This study investigates factors influencing the diffusion of negative information via word-of-mouth communication of urban legends in the consumer environment. An experiment was conducted in which three aspects of a recent urban legend were manipulated: the intent of the central character (altruistic vs negative), the outcome of the story (positive vs negative), and the presence or absence of a brand name. Results indicate that intent to communicate an urban legend is lowest when the central character is altruistic and the outcome of the story is positive. These results are consistent with previous suggestions that consumers circulate urban legends in order to communicate negative information involving moralistic stories possessing an ironic twist.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1023/A:1008031006405
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  • 7
    Electronic Resource
    Electronic Resource
    Consumer evaluation of multi-product bundles: An information integration analysis (1991)
    Springer
    Marketing letters 2 (1991), S. 47-57 
    Details
    ISSN: 1573-059X
    Keywords: Multi-product Bundles ; Consumer Decision Making ; Averaging Processes
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract Consumers' reactions to multi-product bundles — two different products sold for one price — were obtained by systematically varying the attributes of both the primary product (e.g., VCRs) and the tie-in product (e.g., videocassette tapes). Respondents were given written product descriptions as well as the opportunity to inspect the actual products before responding. The results across a variety of dependent measures suggest that evaluations of the primary product and the tie-in product are averaged or balanced when evaluating product bundles. Furthermore, attributes of the tiein product had a much larger effect on the evaluations of product bundles than would be expected on the basis of their monetary worth alone. Other aspects of our results suggest that product bundling as a marketing strategy compares favorably with the use of cash rebates, especially when the bundle is enhanced by including a high-quality tie-in product.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1007/BF00435195
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  • 8
    Electronic Resource
    Electronic Resource
    MHD flow of two immiscible visco-elastic Rivlin-Ericksen fluids through a non-conducting rectangular channel in presence of transient pressure gradient (1992)
    Springer
    Czechoslovak journal of physics 42 (1992), S. 525-531 
    Details
    ISSN: 1572-9486
    Source: Springer Online Journal Archives 1860-2000
    Topics: Physics
    Notes: Abstract The aim of this paper is to investigate the problem of MHD flow of two immiscible viscoelastic Rivlin-Ericksen fluids through a non-conducting rectangular channel in presence of transient pressure gradient. Appropriate to the boundary conditions of the problem the solution is derived by variable separation technique. Using this solution the interface velocity, flux, skin friction and mean velocity are derived. In absence of the magnetic field and the elastic behaviour the corresponding classical problem can be derived.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1007/BF01605222
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  • 9
    Electronic Resource
    Electronic Resource
    Neural network for optimal steiner tree computation (1996)
    Springer
    Neural processing letters 3 (1996), S. 139-149 
    Details
    ISSN: 1573-773X
    Keywords: Steiner tree ; neural networks ; Hopfield model ; optimization
    Source: Springer Online Journal Archives 1860-2000
    Topics: Computer Science
    Notes: Abstract Hopfield neural network model for finding the shortest path between two nodes in a graph was proposed recently in some literatures. In this paper, we present a modified version of Hopfield model to a more general problem of searching an optimal tree (least total cost tree) from a source node to a number of destination nodes in a graph. This problem is called Steiner tree in graph theory, where it is proved to be a NP-complete. Through computer simulations, it is shown that the proposed model could always find an optimal or near-optimal valid solution in various graphs.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1007/BF00420283
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  • 10
    Electronic Resource
    Electronic Resource
    Fast heuristic scheduling based on neural networks for real-time systems (1995)
    Springer
    Real-time systems 9 (1995), S. 289-304 
    Details
    ISSN: 1573-1383
    Source: Springer Online Journal Archives 1860-2000
    Topics: Computer Science
    Notes: Abstract As most of the real-time scheduling problems are known as hard problems, approximate or heuristic scheduling approaches are extremely required for solving these problems. This paper presents a new heuristic scheduling approach based on a modified Hopfield-Tank neural network to schedule tasks with deadlines and resource requirements in a multiprocessor system. In this approach, fast heuristic scheduling is achieved by performing a heuristic scheduling policy in conjunction with backtracking on the neural network. The results from our previous work, using the same neural network architecture without backtracking, are included here as a case with zero backtracking. Extensive simulation, which includes comparison with the conventional heuristic approach, is used to validate the effectiveness of our approach.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1007/BF01088809
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