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  • 1
    Electronic Resource
    Electronic Resource
    Issues and challenges in the positioning of service brands: a review (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 106-118 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: In recent years, increasing attention has been paid to positioning and, more specifically, positioning of service brands. This is so because of the unique characteristics of services. Although some authors argue that there are no marked differences between positioning in services and that of physical goods, the vast majority of marketing scholars believe that it is difficult to embark on positioning strategies in services. Sheds some light on this issue within the context and aims to contribute to the debate.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429910266968
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  • 2
    Electronic Resource
    Electronic Resource
    Positioning strategies and incidence of congruence of two UK store card brands (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 315-328 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This study examines the activities and congruence of positioning strategies in the UK store card sector. Using a triangulation research methodology, the results confirm the prevalence of challenging and aggressive branding activities. The findings identify "Service", "Value for money", and "The Brand Name" as the most popular positioning strategies pursued by Marks & Spencer Card brand. In the case of Harrods Card brand, "Top of the range" and "The Brand Name" are the two dominant positioning strategies employed. The study further uncovers congruence between the two card brands' marketing "communications" efforts and consumers' "perceived" strategies. However, there is no congruence between managers' "presumed" strategies and the brands' marketing "communications" efforts. More specifically, although positioning activities in "communications" are successfully recognized by the target group, managers' positioning "presumptions/intentions" are not clearly transmitted in "communications". Conclusions, managerial implications, limitations and future research directions are discussed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410554403
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  • 3
    Electronic Resource
    Electronic Resource
    Customer-supplier relationships in the UK trade of rice (1996)
    Bradford : Emerald
    British food journal 98 (1996), S. 29-35 
    Details
    ISSN: 0007-070X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Agriculture, Forestry, Horticulture, Fishery, Domestic Science, Nutrition
    Notes: Deals with some issues associated with relationship-forming patterns within the UK trade of rice. In particular examines the importance of 16 variables, through a telephone survey, at three levels of the distribution chain, millers/ importers, manufacturers and retailers. The results indicate an overall uniformity in the importance of the variables between the channel intermediaries. In relative terms, finds soft/ personal variables to be perceived as less important than hard/product-related variables. Furthermore, consistent with existing literature, identifies the following relationship-forming groups of variables: interpersonal or intanintegrative criteria, relationship monitoring criteria, price criteria and product criteria.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00070709610111304
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  • 4
    Electronic Resource
    Electronic Resource
    Positioning strategies in business markets (2000)
    Bradford : Emerald
    The @journal of business & industrial marketing 15 (2000), S. 416-437 
    Details
    ISSN: 0885-8624
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Tests the relevance of positioning within the domain of business marketing through the application of a new typology of positioning strategies. The proposed typology is tested in a well-established market sector which is characterised by commodity products and consequently the research deals with positioning as applied to actual companies rather than specific brands. Our results offer strong support as to the stability of the proposed typology and the relevance of the concept of positioning in business markets. The authors suggest that although business positioning is predominantly determined by hard criteria (e.g. product quality) and relationship building factors (e.g. personal contact), other considerations such as company structures (i.e. geographical coverage), breadth of offerings and degree of integration (i.e. location in the distribution chain), also play an important part. Finally, we offer support to the claim that, level of familiarity with a specific company is a contributing factor to perceptions of the pursued positioning strategies.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/08858620010349501
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  • 5
    Electronic Resource
    Electronic Resource
    Have small businesses adopted the market orientation concept? The case of small businesses in Michigan (2005)
    Bradford : Emerald
    The @journal of business & industrial marketing 20 (2005), S. 317-330 
    Details
    ISSN: 0885-8624
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - Sets out to nvestigate the adoption of and application of the market orientation concept within the small business sector using Michigan, USA, as a study setting. Design/methodology/approach - Following a literature review, a pilot study involving face-to-face interviews with owner-managers, and covert and overt observation of small businesses' marketing practices, was undertaken. The main thrust of the research involved a postal survey based on an adapted market orientation construct. Exploratory and confirmatory factor analyses are employed to assess the reliability of the results. Findings - Reveals four dimensions/factors/strategies underpinning market orientation in the study setting. The paper concludes that the size of the business does not moderate the importance ascribed to, and the application of, the marketing concept (i.e. market orientation). Research limitations/implications - Future research should be directed at assessing the congruence between owner-managers' purported marketing practices and consumers' perceptions of their actions. There is the need to develop normative guidelines concerning small businesses' best practice in market orientation. Practical implications - Insights derived from this study will provide owner-managers with the building-blocks for understanding their firm's market orientation capabilities, an important facet in dealing with upstream (suppliers) and downstream (customers) business relationships. Originality/value - This study responds to a suggestion for marketing scholars to adapt/adopt existing models, constructs, frameworks, definitions, and also to an assertion that the age-old adage that what does not get measured does not get managed and, as a result, empirical evidence explaining the appreciation and the employment of an extant market orientation construct in the small business environment has been put forward.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/08858620510618156
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  • 6
    Electronic Resource
    Electronic Resource
    Marketing practices of African and Caribbean small businesses in London, UK (2002)
    Bingley : Emerald
    Qualitative market research 5 (2002), S. 123-134 
    Details
    ISSN: 1352-2752
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Presents an assessment of the marketing practices among African and Caribbean small businesses in London. Findings reveal the patchy application of an adapted market orientation framework; also indicates "informal" marketing deliberations taking place and is consistent with Stokes and Blackburn's assertion that marketing in the small business sector seems to be an informal and unplanned activity that relies on the intuition and energy of the owner-manager. The study was undertaken in response to calls for marketing-related research in this sector and the results provide valuable insights into the UK's intercultural dynamics. The study reveals considerable degree of evenness between the ease or difficulty of securing bank loans. The paper concludes by drawing attention to managerial implications and future research directions.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13522750210423823
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  • 7
    Electronic Resource
    Electronic Resource
    Marketing practices in the UK small business sector (2002)
    Bingley : Emerald
    Marketing intelligence & planning 20 (2002), S. 49-61 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: In the UK, some 95 per cent of firms are considered small businesses. Although there is a general agreement in the literature that a market oriented firm is one in which all employees are committed to the continuous creation of superior value for the customer, what is not clear is whether the market orientation concept is appreciated by the small business owner. A postal survey is conducted among owner-managers aimed at assessing marketing practices within the UK small business sector. The results identify three key strategies (management/staff relationship, profitability and changing markets) employed by owner-managers. Conclusions, managerial implications and future research directions are discussed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500210414774
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  • 8
    Electronic Resource
    Electronic Resource
    Food Deficits and Agricultural Policies in Tropical Africa: a Comment (1983)
    Cambridge : Cambridge University Press
    The @journal of modern African studies 21 (1983), S. 551-554 
    Details
    ISSN: 0022-278X
    Source: Cambridge Journals Digital Archives
    Topics: Ethnic Sciences , History , Political Science , Economics
    Notes: The virtual collapse of the agricultural sector in tropical Africa has been the subject of great concern over the last decade. An interesting overview of the search for solutions has recently been provided in this Journal by Michael F. Lofchie and Stephen K. Commins, ‘Food Deficits and Agricultural Policies in Tropical Africa’, 20, I, March 1982, pp. 1–25. My purpose here is to suggest an alternative account, based on a somewhat different classification of the relevant theories and the policy prescriptions which are based on them.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1017/S0022278X00023570
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