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  • 1
    Electronic Resource
    Electronic Resource
    Innovator Buying Behavior Over Time:: The Innovator Buying Cycle and the Cumulative Effects of Innovations (1994)
    Bingley : Emerald
    The @journal of product & brand management 3 (1994), S. 50-62 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Earlier research on this topic focussed on the adoption of an innovationin isolation from other innovations. Analyzes the cumulative effects ofearlier innovations on the adoption of future innovations in the sameproduct class. It is proposed that innovators move through a series ofstages, the innovator buying cycle, driven by an internal dynamic.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429410061915
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  • 2
    Electronic Resource
    Electronic Resource
    Patents: A Managerial Perspective (1994)
    Bingley : Emerald
    The @journal of product & brand management 3 (1994), S. 44-54 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Patent law is a topic that seems to frighten many managers, who seem tohave largely abdicated the topic to engineers and attorneys. Presents anoverview and analysis of patents to help educate managers on this topic.Discusses patent application, patent strategy, patents and the marketingmix, and patent control.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429410073138
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  • 3
    Electronic Resource
    Electronic Resource
    Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: A comparative study of Japan and the USA (2001)
    Bingley : Emerald
    International marketing review 18 (2001), S. 160-187 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: One potential source of pioneer brand advantage is retail buyers' preference for pioneer brands. A model of pioneer brand advantage with retailers developed in the USA was tested in Japan, as a replication and cross-cultural extension. This provides the first empirical study of Japanese retail buyer beliefs, attitude, and behavior toward new offerings, and the first direct statistical comparison of US and Japanese retail buying behavior in the marketing literature. Similarities and differences in pioneer brand advantage with retailers between Japan and the USA are discussed. Results from a survey of buyers from Japan's largest supermarket chains suggest that pioneer brand advantage is about as strong for them as for their US counterparts, though for somewhat different reasons. The survey's results were analyzed in two ways (through a multi-attribute attitude model and a PLS causal model), with results that complement and corroborate one another. Data were standardized to deal with potential extreme response style bias.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330110389990
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  • 4
    Electronic Resource
    Electronic Resource
    Protecting Your Business Image: The Supreme Court Rules on Trade Dress (1994)
    Bradford : Emerald
    Journal of consumer marketing 11 (1994), S. 50-55 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The Supreme Court has made its first ruling on "trade dress". Trade dresswas defined by the Supreme Court as "...the overall image of thebusiness". The Court granted protection to a Mexican restaurant in Texasand barred a competitor from duplicating its total image. Summarizes theissues surrounding the intellectual property law element, "trade dress",discusses the landmark recent Supreme Court case on trade dress (TwoPesos, Inc. v. Taco Cabana, Inc.), and examines the marketingimplications emerging from that ruling. The legal concept of trade dressis very important for managers because it offers permanent protectionfor distinctive, multi-feature business images. Thus, the companycapturing the best trade dress for its type of product can achieve thatgolden fleece of business - an important, sustainable competitiveadvantage.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363769410053709
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  • 5
    Electronic Resource
    Electronic Resource
    A response to Koku's comments on Alpert, Wilson and Elliott's article on price signaling (1996)
    Bradford : Emerald
    Journal of consumer marketing 13 (1996), S. 59-62 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: In a comment in a 1995 issue of the Journal of Consumer Marketing, Paul Koku criticizes an article in a 1993 issue of the Journal of Consumer Marketing, "Price signaling: does it ever work?", by Alpert, Wilson and Elliott. In this response to Koku's comment, it is argued that, although Koku views price signaling strictly as a borrowed concept, marketing is a mature discipline and is entitled to develop its own uses of such concepts. Furthermore, it is argued that the specifics of the case that was studied support the argument that price signaling (as defined in the 1993 article to mean using prices as a signal of quality when objective quality is not demonstrably superior) is only effective when combined with "premium quality positioning" throughout the marketing mix. Contrary to Koku's argument, such premium quality positioning does succeed for the case that was studied, and prices above that which objective quality would support are sustained.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363769610152608
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  • 6
    Electronic Resource
    Electronic Resource
    Pioneer brand advantage with UK consumers (2002)
    Bradford : Emerald
    European journal of marketing 36 (2002), S. 895-911 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Pioneer advantage is derived from two sources: producer-based advantages and consumer-based advantages. The latter is relatively under-researched. This research replicates and extends Alpert and Kamins' (1995) research, which was the first to directly survey consumers. Since their research occurred only in the USA, cross-cultural replication is appropriate, (Hubbard and Armstrong, 1994). Key results show that: consumers are able to recall a brand's pioneering status; pioneer brands generally have higher recall or retrieval than other brands including the market leader; communication of pioneer status may enhance purchase interest, both at the time of the product's introduction and years after its introduction. These results support the US findings, and are rather more positive. However, British consumers did not agree that, if all other things were equal, they would prefer the pioneer brand. This research also shows for the first time that identification of pioneer status is related to actual purchase of that brand.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090560210430863
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