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    Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition (2023)
    Firenze University Press
    Details
    Publication Date: 2024-03-29
    Description: this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area.
    Keywords: book history ; publishing planning ; Venetian economic history ; the Giunti publishing house ; thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
    Language: English
    Format: image/png
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