Electronic Resource
Oxford, UK and Boston, USA
:
Blackwell Publishers Ltd
Business strategy review
9 (1998), S. 0
ISSN:
1467-8616
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
This article examines how companies can harness virtual reality (VR) technology to help make themselves more innovative. VR has some unique characteristics which, taken together, can help companies to develop three features common to many innovative organisations: a capacity to experiment in depth; involvement of all in the innovation process; and an ability to capture ideas generated in the innovation process. However, some obstacles need to be overcome before VR fulfils this potential.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/1467-8616.00074
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