Electronic Resource
Oxford, UK
:
Blackwell Publishing Ltd.
Creativity and innovation management
12 (2003), S. 0
ISSN:
1467-8691
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
‘Innovate or die’. This mantra has been repeated so many times – by the media, governments, business leaders, business professors, consultants and management gurus – that people have come to assume it is actually true. This article explores why have business leaders been so prone to fall for such a naïve message, and shows how it has caused them to overlook the true sources of long-term high performance.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/1467-8691.00276
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