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Digitale Medien

An Empirical Test of Reilly's Law of Retail Gravitation (1974)

WAGNER, WILLIAM B.

Oxford, UK : Blackwell Publishing Ltd

Growth and change 5 (1974), S. 0

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ISSN: 1468-2257

Quelle: Blackwell Publishing Journal Backfiles 1879-2005

Thema: Geographie , Wirtschaftswissenschaften

Materialart: Digitale Medien

URL: http://dx.doi.org/10.1111/j.1468-2257.1974.tb01019.x

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Incorporating shortage strategies in industrial marketing (2001)

Wagner, William B. ; Gopalakrishna, Srinath

Bradford : Emerald

The @journal of business & industrial marketing 16 (2001), S. 540-552

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ISSN: 0885-8624

Quelle: Emerald Fulltext Archive Database 1994-2005

Thema: Wirtschaftswissenschaften

Notizen: Industrial marketers must handle the problem of working in an environment characterized by supply shortages occurring on a regular basis. As customers continue to demand more, tolerance for supply delays and out-of-stock situations has decreased. Customer service has taken on an increasingly important role and suppliers must do a better job in understanding the cause and impact of shortages when and if they arise. Accordingly, customer relationships must be reexamined. Discusses key issues for suppliers to consider in managing the marketing mix in shortage situations. Industrial marketers are developing and using new and better techniques to deal with the inevitability of shortage conditions that confront all companies regardless of size, industry or geographical location. Specifically, this paper overviews the basic principles of relationship marketing as they apply to shortages. It offers suggestions on how industrial suppliers can manage their marketing efforts more effectively when materials, parts, components or other supplies are short.

Materialart: Digitale Medien

URL: http://dx.doi.org/10.1108/EUM0000000006191

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The Convergent Carrier: A Critical Factor in Supply Chain Compression (2000)

Wagner, William B. ; Frankel, Robert

Bradford : Emerald

The @international journal of logistics management 11 (2000), S. 99-110

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ISSN: 0957-4093

Quelle: Emerald Fulltext Archive Database 1994-2005

Thema: Wirtschaftswissenschaften

Notizen: Due to the increasingly competitive global business environment supply chain compression (reducing or eliminating the number of unnecessary logistical activities in a given supply chain) will be imperative for carriers, shippers and customers. Consequently, a premium will be paid for those carriers that are convergent. That is, convergent carriers performance must exceed expectations regarding achievement of established logistics cost and service objectives by performing whatever functions are required to satisfy supply chain participants. Such carriers will proactively work with both shippers and their customers to compress the supply chain by limiting unwanted actions while accomplishing mutually beneficial goals. In so doing, service to their customers is being elevated to the next level.

Materialart: Digitale Medien

URL: http://dx.doi.org/10.1108/09574090010806100

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