ISSN:
1573-1391
Keywords:
personalization
;
one-to-one marketing
;
customer relationship management
;
electronic commerce
;
deployment requirements
;
commercial user modeling
;
company profiles
;
product reviews
;
user modeling servers
Source:
Springer Online Journal Archives 1860-2000
Topics:
Computer Science
Notes:
Abstract The aim of this article is to present and discuss selected commercial user modeling systems against the background of deployment requirements in real-world environments. Following the recent trend towards personalization on the World Wide Web, these systems are mainly aimed at supporting e-commerce including customer relationship management. In order to guide and structure our review, we define a requirements catalogue that comprises the main dimensions of functionality, data acquisition, representation, extensibility and flexibility, integration of external user-related information, compliance with standards, concern for privacy, and system architecture. Apart from the novelty of such a comparison both inside and outside the classical user modeling literature, a presentation of the core features of these commercial systems may provide a source of information and inspiration for the design, implementation, and deployment of future user modeling systems in research and commercial environments.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1023/A:1026597308943
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