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  • digital technologies  (1)
  • effect of gases  (1)
  • 1
    ISSN: 1573-4846
    Keywords: thin layer ; optical fiber ; copper ephedrine doping ; effect of gases
    Source: Springer Online Journal Archives 1860-2000
    Topics: Chemistry and Pharmacology
    Notes: Abstract In this paper the interaction of polysiloxane and TiOTi-doped polysiloxane gel layers containing Cu2+-ephedrine (CuEP) with carbon dioxide, nitrogen and water is investigated. This interaction is studied through changes of the output optical power from an optical fiber coated with the investigated gel layer. The layers are prepared with sols based on tetraethoxysilane and titanium isopropoxide, isopropanol, acetylacetone and Cu2+-ephedrine by the repeated dip-coating method. The applied gel layers are dried at 70°C. Spectral and temporal changes of the output optical power due to effect of the tested gases are measured. The measurements show big changes of the output optical power of fibers coated with CuEP-doped silica gel layers in a wavelength range from 400 to 700 nm, which is in relation with spectral effects of CuEP in alcoholic solutions. Relatively lower changes of the attenuation spectra without any attenuation band are found in the spectra of TiOTi-doped siloxane gel layers containing CuEP. The angular distributions of the output optical power of the coated fibers indicate high optical losses of the layers.
    Type of Medium: Electronic Resource
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  • 2
    Publication Date: 2024-03-30
    Description: Title in English: Online marketing communication targeting school-age children The online environment contains many forms of marketing messages, many of which cannot be easily distinguished from regular content. Due to their lack of experience, children are more susceptible to marketing messages that influence their buying habits. The respondents in our research were children between the ages of 10 and 13, who are both consumers and customers and who play an important role in the purchasing decisions of their families. Investigating the types of online marketing communications children consume, their attitudes towards them and whether and how this influences their purchasing is therefore of paramount importance. We conclude with practical recommendations for schools and parents on how to educate children about online marketing.
    Keywords: digital technologies ; online marketing communication ; influencer ; merch ; product placement ; social networks ; media education ; media literacy ; e-shop ; price comparison ; video games ; brand ; discounts ; shopping behaviour ; virtual ethnographic walk ; thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
    Language: Czech
    Format: image/jpeg
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