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A decomposition of repeat buying (1992)

Kumar, V. ; Ghosh, Amit ; Tellis, Gerard J.

Springer

Marketing letters 3 (1992), S. 407-417

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ISSN: 1573-059X

Keywords: Preference ; Inertia ; Coupon Proneness ; Impulse Buying

Source: Springer Online Journal Archives 1860-2000

Topics: Economics

Notes: Abstract The authors decompose repeat buying for frequently purchased nondurables. The results are very similar for two categories each over a different city and time period. A factor analysis of 18 measures of repeat buying obtains four principal factors that explain 79–85% of the variance: Preference, Inertia, Coupon Proneness and Impulse Buying. A cluster analysis of factors on these dimensions yields four segments, with distinct behavioral characteristics.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1007/BF00993924

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