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  • 1
    Electronic Resource
    Electronic Resource
    Springer
    Marketing letters 2 (1991), S. 199-214 
    ISSN: 1573-059X
    Keywords: Choice Models ; Choice Sets ; Choice Context
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract Our paper reviews and summarizes the state-of-the-art in the design and analysis of consumer choice experiments. We emphasize experiments involving discrete choices, but also review related work on the design and analysis of ranking and resource allocation experiments. Major topics include 1) Choice experiments and conjoint analysis, 2) Random utility and constant utility probabilistic discrete choice models as a theoretical foundation for choice experiments, and 3) The design of choice experiments. Other topics include a) Experimental procedure, b) Model specification, c) Model estimation, and d) Model validation. Suggestions for future research are made with respect to each topic.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 2
    Electronic Resource
    Electronic Resource
    Springer
    Marketing letters 2 (1991), S. 199-214 
    ISSN: 1573-059X
    Keywords: Choice Models ; Choice Sets ; Choice Context
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract Our paper reviews and summarizes the state-of-the-art in the design and analysis of consumer choice experiments. We emphasize experiments involving discrete choices, but also review related work on the design and analysis of ranking and resource allocation experiments. Major topics include 1) Choice experiments and conjoint analysis, 2) Random utility and constant utility probabilistic discrete choice models as a theoretical foundation for choice experiments, and 3) The design of choice experiments. Other topics include a) Experimental procedure, b) Model specification, c) Model estimation, and d) Model validation. Suggestions for future research are made with respect to each topic.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
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