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  • 1
    Digitale Medien
    Digitale Medien
    Marketing paradise: citizen professionals on the road to paradise (via Damascus) (2000)
    Bingley : Emerald
    Marketing intelligence & planning 18 (2000), S. 321-327 
    Details
    ISSN: 0263-4503
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Defines two types of marketing professionalism: mechanical, market-driven professionalism; and social trustee, civic professionalism. Asserts that the marketing profession should pursue the latter in order to survive. Argues that marketing professionals must minister to the needs and wants of other citizens, promote democracy and ensure social responsibility rather than be self-serving. Outlines the ways in which "true professionalism" can be achieved.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/02634500010348905
    Standort Signatur Erwartet Verfügbarkeit
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  • 2
    Digitale Medien
    Digitale Medien
    Consumer market research: does it have validity? Some postmodern thoughts (1997)
    Bingley : Emerald
    Marketing intelligence & planning 15 (1997), S. 54-59 
    Details
    ISSN: 0263-4503
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Based on an address to the Swedish Marketing Federation, considers how much longer conventional methods of consumer market research can be considered state of the art when academic study has moved into its postmodern phase.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/02634509710165858
    Standort Signatur Erwartet Verfügbarkeit
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  • 3
    Digitale Medien
    Digitale Medien
    Commentary: Princely thoughts on Machiavelli, marketing and management (2000)
    Bradford : Emerald
    European journal of marketing 34 (2000), S. 524-537 
    Details
    ISSN: 0309-0566
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Machiavelli is too often and quite wrongly impugned. Rather than being the master of intrigue, he should be valued as the first political scientist. He deduced what brought political success. The gist of his advice to the Prince is that loyalty, winning it, inculcating it, is the key to success. The paper will attempt to show why loyalty is the key to success in marketing, and that capitalism will fail unless it retains the loyalty of customers and of its many potential stakeholders.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/03090560010321901
    Standort Signatur Erwartet Verfügbarkeit
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  • 4
    Digitale Medien
    Digitale Medien
    Paradigmapping marketing theory (2004)
    Bradford : Emerald
    European journal of marketing 38 (2004), S. 1057-1064 
    Details
    ISSN: 0309-0566
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Paradigms are sets of prior assumptions that configure ways of seeing. This article employs a notion taken from Web of Life to map how paradigms in marketing have proliferated according to their juxtaposition within three criteria, namely structure, pattern and process. The exercise, termed "paradigmapping", provides a useful picture of the relative positioning of selected contributions to the field. This positions each contribution according to its imposed relation to these three criteria. Each contribution involves preoccupation with one of the criteria, tolerance of a second and denigration of a third. The implications of this are explored.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/03090560410548861
    Standort Signatur Erwartet Verfügbarkeit
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  • 5
    Digitale Medien
    Digitale Medien
    Marketing - in Chaos or Transition? (1994)
    Bradford : Emerald
    European journal of marketing 28 (1994), S. 55-62 
    Details
    ISSN: 0309-0566
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: East Europeans are asking for know-how, particularly marketing know-how.At this moment in time, do we have confidence in our understanding ofthe role of marketing in both its micro and macro dimensions? Has whatwe have defined as the marketing concept relevance to economies intransition, indeed is the marketing concept, rooted as it is in themodel of Anglo-Saxon capitalism, relevant either to the German andJapanese models of capitalism or to those economies which are strugglingto replace Marxist dominated systems with so-called market drivensystems?
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/03090569410057290
    Standort Signatur Erwartet Verfügbarkeit
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