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  • 1
    Electronic Resource
    Electronic Resource
    Brand dilution effect of extension failure - a Taiwan study (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 243-254 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines the negative impacts of brand extension failure upon the original brand by calibrating the difference of brand equity. Using data collected from college students in Taiwan, establishes four hypotheses to identify various effects of a failed brand extension in diluting the original brand's equity. Analyzes the different effects among four types of equity-source brands for both close and distant extensions. Equity-source and equity level of the original brand is identified first. All components of brand equity-source are then used to evaluate the performance of a brand extension. Finds that an unsuccessful brand extension dilutes the original brand for all three high equity-source brands. Effects of brand dilution differ according to the type of equity source possessed by the original brand, but there is no difference in brand dilution effects from close and distant extension failures.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010344031
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    Incorporating voice of the consumer: does it really work? (2005)
    Bingley : Emerald
    Industrial management & data systems 105 (2005), S. 769-785 
    Details
    ISSN: 0263-5577
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science , Economics
    Notes: Purpose - This study attempts to address the question of whether and how new product development (NPD) performance can be enhanced by interacting with users at specific stages in the process and whether performance can be affected by user knowledge management. Design/methodology/approach - In this study, data were collected from firms in the software industry in Taiwan and a model of knowledge management capabilities was adopted to analyze the effectiveness of a firm's user knowledge. Findings - The findings demonstrate that user interaction during NPD stages significantly promotes new product performance in the early stages and that user knowledge management competence has a positive effect on NPD performance - especially through the process capability dimension. Originality/value - Drawing from the findings of this paper, further research directions and theoretical and managerial implications are projected.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02635570510606996
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  • 3
    Electronic Resource
    Electronic Resource
    A conceptual QFD planning model (2001)
    Bingley : Emerald
    International journal of quality & reliability management 18 (2001), S. 796-812 
    Details
    ISSN: 0265-671X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Quality function deployment (QFD) is a structured approach to seek out customers, understand their needs, and ensure that their needs are met. QFD is probably the most important management tool developed to assure quality in new or improved products and services. As with any other tool, the quantum of benefits obtained from the use of QFD is proportional to the effectiveness of its use. To enhance the effectiveness and efficiency of QFD as a means to transfer the "voice of the customer" into design and production, a new comprehensive hierarchical framework for QFD planning process and a zero-one goal programming model for the selection of design requirements are proposed. The hierarchical framework contributes to the strategic guidance and provides clear direction for QFD teams during the construction of the house of quality. The decision model assists in determining a set of design requirements that most effectively meet customer needs subject to limited resources and other organizational restrictions. An illustrative example is also provided to demonstrate the practical usage of the design selection model.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02656710110401187
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