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  • 1
    Electronic Resource
    Electronic Resource
    Music marketing: music consumption imagery in the UK and New Zealand (2001)
    Bradford : Emerald
    Journal of consumer marketing 18 (2001), S. 426-436 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This research examines cross-country differences in marketing imagery. Marketing imagery in music videos broadcast in the UK and New Zealand are studied. Results suggest that UK music videos have more brand references, fashion imagery, darkside products and role model behaviour outcomes than New Zealand music shows. Pop music marketing references are mainly visual while hard rock has more darkside products, brand references and punishment outcomes.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/EUM0000000005602
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    Consumption imagery in New Zealand music videos (2001)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 13 (2001), S. 3-22 
    Details
    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Attempts to investigate differences in marketing imagery that exist between New Zealand produced and foreign music videos. Explores marketing imagery and role-model behaviour differences by genre. Looks at culture by genre differences in consumption imagery. Indicates that New Zealand videos contained fewer depictions of alcohol, or weapons, drugs and tobacco or heavy rock and rap music than in foreign videos. Suggests that, by genre, rap has more sunglasses, earrings and jewellery than heavy rock or pop music. Provides directions for future research.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13555850110764739
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    Paper (German National Licenses)
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