Electronic Resource
Berkeley, Calif.
:
Berkeley Electronic Press (now: De Gruyter)
Contributions to economic analysis & policy
4.2005, 1, art9
ISSN:
1538-0645
Source:
Berkeley Electronic Press Academic Journals
Topics:
Economics
Notes:
Dynamic motivations for the use of product line extensions in the form of entry-level products are considered. When consumers are uncertain of their valuations for products, and their purchasing power evolves over time, firms competing in a lucrative luxury market may try to influence the future buying decisions of young consumers. Offering entry-level products allows young consumers to experiment and thereby make better future decisions. Despite this efficiency, so providing information to consumers need not benefit a firm. The dynamic motivations for offensive product introductions differ discretely from defensive introductions.
Type of Medium:
Electronic Resource
URL:
http://www.bepress.com/bejeap/contributions/vol4/iss1/art9
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