Unknown
Miller, Bill R.
;
Strain, Charles E.
;
Kotzan, Jeffrey A.
;
[et al.]
Braucher, Charles L.
;
Boot, John C. G.
;
Teach, Richard D.
;
Peterson, Robert A.
;
Khera, Inder P.
;
Benson, James D.
;
Witt, Robert E.
;
Bruce, Grady D.
;
Ehrenberg, A. S. C.
Chicago
:
Periodicals Archive Online (PAO)
Journal of marketing research.
7:4 (1970:Nov.) 513