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Latent class metric conjoint analysis (1992)

Desarbo, Wayne S. ; Wedel, Michel ; Vriens, Marco ; [et al.]

Springer

Marketing letters 3 (1992), S. 273-288

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ISSN: 1573-059X

Keywords: Conjoint Analysis ; Mixtures of Distributions ; Marketing Research ; E-M Algorithm ; Remote Entry Devices

Source: Springer Online Journal Archives 1860-2000

Topics: Economics

Notes: Abstract A latent class methodology for conjoint analysis is proposed, which simultaneously estimates market segment membership and part-worth utilities for each derived market segment using mixtures of multivariate conditional normal distributions. An E-M algorithm to estimate the parameters of these mixtures is briefly discussed. Finally, an application of the methodology to a commercial study (pretest) examining the design of a remote automobile entry device is presented.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1007/BF00994135

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