ISSN:
1573-059X
Schlagwort(e):
Preference
;
Inertia
;
Coupon Proneness
;
Impulse Buying
Quelle:
Springer Online Journal Archives 1860-2000
Thema:
Wirtschaftswissenschaften
Notizen:
Abstract The authors decompose repeat buying for frequently purchased nondurables. The results are very similar for two categories each over a different city and time period. A factor analysis of 18 measures of repeat buying obtains four principal factors that explain 79–85% of the variance: Preference, Inertia, Coupon Proneness and Impulse Buying. A cluster analysis of factors on these dimensions yields four segments, with distinct behavioral characteristics.
Materialart:
Digitale Medien
URL:
http://dx.doi.org/10.1007/BF00993924
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