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    Electronic Resource
    Electronic Resource
    The Signaling Impact of Low Introductory Price on Perceived Quality and Trial (1997)
    Springer
    Marketing letters 8 (1997), S. 251-259 
    Details
    ISSN: 1573-059X
    Keywords: Price ; Economic Signaling ; Perceived Quality ; Experiments
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract Economic signaling theory suggests that consumers interpret price withinthe context of market conditions. Under specific conditions it predicts thatlow price may signal high quality. Results from an experiment designed totest the behavioral assumptions underlying this prediction indicate thatconsumers intentions to purchase conform to the predictions of economicsignaling theory, but their judgments of product quality do not. The resultssuggest that consumers' response to signals may be more complex thanpreviously shown.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1023/A:1007963128115
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