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  • Emerald  (3)
  • Molecular Diversity Preservation International
  • 2000-2004  (3)
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Publisher
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Year
  • 1
    Electronic Resource
    Electronic Resource
    Foreign market entry strategies of Japanese MNCs (2000)
    Bingley : Emerald
    International marketing review 17 (2000), S. 146-163 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: While much prior research has focused on Japanese multi-national corporations' (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs' foreign market entry mode choice. In this study, a survey of Japanese MNCs is conducted in order to assess the factors that are the most influential in the foreign market entry decisions of Japanese MNCs. Using bargaining power theory, eight factors are identified in the study. The findings indicate that five of the eight factors (stake of the host country, need for local contribution, riskiness of the host country, resource commitment, and host government restrictions) are significant predictors of Japanese MNCs' entry mode choice and that bargaining power theory is of value in predicting the entry mode choices of Japanese MNCs.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330010322624
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    An analysis of product category restrictions in advertising in four major East Asian markets (2000)
    Bingley : Emerald
    International marketing review 17 (2000), S. 287-304 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Many nations have restrictions on advertising in certain product categories. This paper examines product category restrictions on advertising in four large East Asian markets: Japan, Taiwan, the People's Republic of China, and South Korea. Product categories included in this study include alcohol, cigarettes, ethical drugs, contraceptives, personal hygiene products and undergarments. The authors describe regulatory policy in these categories and use Albaum et al.'s framework for assessing environmental factors in advertising to assess the logic behind the regulation. A wide range of regulations is found across the four countries and it is concluded that a complex web of factors underlies the regulations. Implications for managers are provided.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330010331679
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    Paper (German National Licenses)
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  • 3
    Electronic Resource
    Electronic Resource
    Selecting international modes of entry and expansion (2001)
    Bingley : Emerald
    Marketing intelligence & planning 19 (2001), S. 153-161 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting modes of entry. Joint ventures may be more appropriate for internationally-experienced firms, than for inexperienced companies.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500110391690
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    Paper (German National Licenses)
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