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  • Emerald  (4)
  • American Meteorological Society (AMS)
  • 2000-2004  (4)
  • 2004  (4)
  • 1
    Electronic Resource
    Electronic Resource
    Making marketers accountable:a failure of marketing education? (2004)
    Bingley : Emerald
    Marketing intelligence & planning 22 (2004), S. 557-567 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The academic/practitioner divide in marketing is very evident in marketers' real world problems of accountability. Empirical research reported in this paper reveals senior non-marketers perceive marketers to be "unaccountable, untouchable, slippery and expensive" and this is further reflected in the domain literature. Exploration of the issues raises questions about whether marketing educators have failed to deliver the theory and frameworks that could address this problem. Since the 1960s, many tools have been developed and used by marketing educators, academic researchers and consultants that should have helped practitioners to become more accountable; yet something appears to have gone wrong. This paper synthesizes the most recent literature in these areas, contends that accountability is imperative to avoid the marginalization of marketers and proposes an agenda for further research to close the academic/practitioner divide.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500410551932
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    Children's views of cooking and food preparation (2004)
    Bradford : Emerald
    British food journal 106 (2004), S. 255-273 
    Details
    ISSN: 0007-070X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Agriculture, Forestry, Horticulture, Fishery, Domestic Science, Nutrition
    Notes: A series of consultations with eight- and nine-year-old children in three schools in England and Wales are set out. The aim of the consultation was to determine how children view the world of cooking and food. A technique called draw and write was used to ascertain the views of the young people. The reports from the children in this survey display a disparate food culture. The Wales and Herefordshire schools showed a greater propensity for chips and fried foods as the mainstay of many meals, but this inclination was less evident in the London school. Overall the research suggests a lot of commonality, but also differences between the schools in terms of how food culture is interpreted geographically.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00070700410529537
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    Paper (German National Licenses)
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  • 3
    Electronic Resource
    Electronic Resource
    Aligning Distribution Center Operations to Supply Chain Strategy (2004)
    Bradford : Emerald
    The @international journal of logistics management 15 (2004), S. 111-123 
    Details
    ISSN: 0957-4093
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A major focus of modern day logistics is on achieving a higher level of responsiveness to marketplace demand, but with less inventory. Achieving the dual targets of lower cost and higher service has implications for every stage in the supply chain and in particular for distribution center operations. What is the extent to which organizations are adjusting their distribution center operations to match current supply chain concepts? Using a survey, roles that these facilities play are explored in order to determine the extent to which modern supply chain theory and distribution center operations are aligned.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09574090410700266
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    Paper (German National Licenses)
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  • 4
    Electronic Resource
    Electronic Resource
    Mapping the values driving organic food choice: Germany vs the UK (2004)
    Bradford : Emerald
    European journal of marketing 38 (2004), S. 995-1012 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The organic food market is one of the most promising in Europe, although national markets have developed at different rates. In Germany, organics' share of total food turnover is 2.7 per cent compared with 1 per cent in the UK. This study explores the reasons why the behaviour of consumers in the UK and Germany has been so divergent despite both groups of consumers holding similar attitudes about organic foods. This was done by investigating the underlying values driving food choice behaviour using means-end theory and Laddermap 5.4 software. In both cases the dominant means-end hierarchies were uncovered and the cognitive process mapped. Although similarities emerged with respect to values concerned with health, wellbeing and the enjoyment of life, product attributes sought in order to achieve these values were different between the groups. A major difference was found in the absence among the UK group of any connection between organic food and the environment.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090560410539131
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    Paper (German National Licenses)
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