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  • American Meteorological Society (AMS)
  • Emerald
  • 2000-2004  (7)
  • 2004  (4)
  • 2003  (3)
  • 1
    Electronic Resource
    Electronic Resource
    Making marketers accountable:a failure of marketing education? (2004)
    Bingley : Emerald
    Marketing intelligence & planning 22 (2004), S. 557-567 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The academic/practitioner divide in marketing is very evident in marketers' real world problems of accountability. Empirical research reported in this paper reveals senior non-marketers perceive marketers to be "unaccountable, untouchable, slippery and expensive" and this is further reflected in the domain literature. Exploration of the issues raises questions about whether marketing educators have failed to deliver the theory and frameworks that could address this problem. Since the 1960s, many tools have been developed and used by marketing educators, academic researchers and consultants that should have helped practitioners to become more accountable; yet something appears to have gone wrong. This paper synthesizes the most recent literature in these areas, contends that accountability is imperative to avoid the marginalization of marketers and proposes an agenda for further research to close the academic/practitioner divide.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500410551932
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    Children's views of cooking and food preparation (2004)
    Bradford : Emerald
    British food journal 106 (2004), S. 255-273 
    Details
    ISSN: 0007-070X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Agriculture, Forestry, Horticulture, Fishery, Domestic Science, Nutrition
    Notes: A series of consultations with eight- and nine-year-old children in three schools in England and Wales are set out. The aim of the consultation was to determine how children view the world of cooking and food. A technique called draw and write was used to ascertain the views of the young people. The reports from the children in this survey display a disparate food culture. The Wales and Herefordshire schools showed a greater propensity for chips and fried foods as the mainstay of many meals, but this inclination was less evident in the London school. Overall the research suggests a lot of commonality, but also differences between the schools in terms of how food culture is interpreted geographically.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00070700410529537
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    Paper (German National Licenses)
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  • 3
    Electronic Resource
    Electronic Resource
    Aligning Distribution Center Operations to Supply Chain Strategy (2004)
    Bradford : Emerald
    The @international journal of logistics management 15 (2004), S. 111-123 
    Details
    ISSN: 0957-4093
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A major focus of modern day logistics is on achieving a higher level of responsiveness to marketplace demand, but with less inventory. Achieving the dual targets of lower cost and higher service has implications for every stage in the supply chain and in particular for distribution center operations. What is the extent to which organizations are adjusting their distribution center operations to match current supply chain concepts? Using a survey, roles that these facilities play are explored in order to determine the extent to which modern supply chain theory and distribution center operations are aligned.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09574090410700266
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  • 4
    Electronic Resource
    Electronic Resource
    Investigating Enron as a public private partnership (2003)
    Bradford : Emerald
    Accounting, auditing & accountability journal 16 (2003), S. 446-466 
    Details
    ISSN: 0951-3574
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The bankruptcy of Enron Corp. has evolved into a scandal of enormous proportions involving allegations of fraud, corruption and unethical practices on the part of Enron's corporate executives, members of its board of directors, external auditors, and high government officials in the USA. No doubt there will be many articles written about various aspects of the Enron scandal. The focus of this paper is on the relationships between Enron's business model and the deregulatory phase of the American economy during the 1980s and 1990s. It is the argument of this paper that deregulation in the US electricity and natural gas industries fostered the creation of the Enron business model, and that this model was unsustainable, resulting in the demise of Enron Corp. Furthermore, while Enron can be viewed as an example of capitalistic excess, the paper reveals how the Enron business model developed as an American form of a public private partnership, similar to the types of public private partnerships that have been created in recent years in the UK. Investigating Enron as a public private partnership may help us to better understand the role of public private partnerships in contemporary capitalism and shed some light on the advisability of deregulatory schemes and the unintended consequences that can result from such schemes.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09513570310482327
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  • 5
    Electronic Resource
    Electronic Resource
    Accountability and responsibility: clinical governance beyond the institution (2003)
    Bradford : Emerald
    Clinical governance 8 (2003), S. 288-289 
    Details
    ISSN: 1477-7274
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Medicine , Economics
    Notes: The principal focus of clinical governance is intended to be at the level of the statutory organisation such as a Health Authority, Primary Care Trust or NHS Trust. This paper suggests that there are at least three levels (micro, macro and meta) at which clinical governance must operate if the original vision of flourishing excellence is to be fulfilled. These do not, regrettably, fit comfortably into the current organisational arrangements for the NHS in England and some cut across any traditional understanding of accountability relationships. With clinical governance at a relatively early stage of its development in many hospitals, and little better than vestigial in most Primary Care and Ambulance Trusts, it may be premature to take on such complex and challenging issues. However, the types of scenario described are typical of those that might create the next major system failure if they remain beyond the scope of clinical governance.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/14777270310499360
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  • 6
    Electronic Resource
    Electronic Resource
    Evaluating outdoor experiential training for leadership and team building (2003)
    Bradford : Emerald
    The @journal of management development 22 (2003), S. 45-59 
    Details
    ISSN: 0262-1711
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Advocates of outdoor experiential training (OET) fervently believe in its efficacy, but often have difficulty mustering "hard data" on the business results attributable to OET. OET adherents tend to rely on testimonials of how it promotes leadership and team development. Return on investment (ROI) analysis is perhaps the best way to demonstrate the impact of OET. ROI calculations treat leadership and team development training expenditures as an investment and evaluate the financial returns to an organization relative to that investment. This paper outlines a model by which the ROI of OET can be calculated, and encourages research in this area.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02621710310454851
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  • 7
    Electronic Resource
    Electronic Resource
    Mapping the values driving organic food choice: Germany vs the UK (2004)
    Bradford : Emerald
    European journal of marketing 38 (2004), S. 995-1012 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The organic food market is one of the most promising in Europe, although national markets have developed at different rates. In Germany, organics' share of total food turnover is 2.7 per cent compared with 1 per cent in the UK. This study explores the reasons why the behaviour of consumers in the UK and Germany has been so divergent despite both groups of consumers holding similar attitudes about organic foods. This was done by investigating the underlying values driving food choice behaviour using means-end theory and Laddermap 5.4 software. In both cases the dominant means-end hierarchies were uncovered and the cognitive process mapped. Although similarities emerged with respect to values concerned with health, wellbeing and the enjoyment of life, product attributes sought in order to achieve these values were different between the groups. A major difference was found in the absence among the UK group of any connection between organic food and the environment.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090560410539131
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