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  • Emerald  (254)
  • 1995-1999  (254)
  • 1998  (127)
  • 1996  (127)
  • 1
    Electronic Resource
    Electronic Resource
    Case study: strategic alliances in international franchising - the entry of Silver Streak Restaurant Corporation into Mexico (1998)
    Bradford : Emerald
    Journal of consumer marketing 15 (1998), S. 598-607 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The study examines the process of international market expansion by a relatively new and small franchisor. Particular emphasis is placed on the company's efforts to identify a suitable partner in the host country, the adaptation of the concept to address differences in the new market, and the multitude of critical decisions that need to be made when franchising in international markets. The authors also discuss the role that strategic alliances play in the success of international franchising efforts. The paper concludes with the implications of this case for both researchers and practitioners.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363769810241463
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    Own branding in UK and French grocery markets (1996)
    Bingley : Emerald
    The @journal of product & brand management 5 (1996), S. 48-59 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Undertakes a comparative analysis of the evolution and development of own branding strategies in UK and French grocery markets. Primary research was carried out through semi-structured interviews with senior managers of French grocery companies to determine the nature of their own branding strategies and to draw out comparisons with the strategies of their UK counterparts. Results indicate that it is unlikely that French retailers will develop store brands on the scale of Sainsbury's, Tesco, Marks & Spencer and Safeway in the UK. The organizational structure of French grocery business is less conducive to centralized buying and distribution, and conflict between manufacturers and distributors has led to a less efficient supply chain than in the UK. These factors, coupled with a highly competitive price-driven market environment, have resulted in most French retailers using own brands as a defensive strategy to combat strong national brands. The exceptions are companies which are well represented in the high street (Monoprix, Casino and Prisunic) and Carrefour, the only hypermarket operator which has ventured down the route of the UK multiples with a more value-added, differentiation approach.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429610126579
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    Paper (German National Licenses)
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  • 3
    Electronic Resource
    Electronic Resource
    Internet delivery of instruction: issues of best teaching practice, administrative hurdles, and old-fashioned politics (1998)
    Bradford : Emerald
    Campus-wide information systems 15 (1998), S. 164-173 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: The authors describe the preparation and execution of a statistics and a fine arts course, each of which was offered in parallel to an on-campus classroom group and an online Internet group. The authors address the pedagogical, administrative, and political issues that must be resolved before one can legitimately offer a course of study to an Internet audience that the instructor will never physically see. Pedagogical issues are paramount if the goal is to achieve best teaching practice. In addition, there are numerous administrative hurdles to resolve where admission officers, registrars, and governing boards are working from a traditional mindset where rules and guidelines are based on local geography and physical presence. Further, political issues quickly present themselves, including time issues, faculty-colleague and administrator perceptions of "legitimate teaching activity", and valuations of the course.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650749810248302
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  • 4
    Electronic Resource
    Electronic Resource
    "Doing it quickly": use of a generic Web application platform for the rapid deployment of new services (1998)
    Bradford : Emerald
    Campus-wide information systems 15 (1998), S. 183-186 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: With the Web sweeping through every aspect of campus services, how do you quickly deliver complex services without reinventing the wheel each time? The ability to quickly create support processes allows development staff to be more productive, and provides better service to clients. The use of collaborative development methodologies have been shown to be effective in the delivery of high customer satisfaction, fast prototyping of new services, and rapid deployment of operational processes. Discusses the aspects and benefits of rapidly developing and implementing Web-based services with limited resources, and our success with tools that support collaborative development.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650749810248320
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  • 5
    Electronic Resource
    Electronic Resource
    A top-down methodology for building corporate Web applications (1996)
    Bingley : Emerald
    Internet research 6 (1996), S. 64-74 
    Details
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Explains that a corporate Web application is a corporate information system that uses World Wide Web technology to provide easy access to a wide variety of corporate information resources for internal and external users on a wide variety of platforms in geographically distributed locations. Corporate Web applications go beyond corporate web pages in that they serve a specific set of business objectives beyond providing a presence on the World Wide Web. As with all types of information systems, there are two approaches to Web application development: top-down and evolutionary. Evolutionary development is exploratory and appropriate for learning about the technology and the application domain. However, evolutionary development leads to complex applications that are difficult to use and difficult to maintain. Top-down development organizes the complexity of these applications and produces applications that can: meet business objectives; be developed by a programming team; and be maintained by people other than the developers. Provides a methodology for top-down development of corporate Web applications.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10662249610127337
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  • 6
    Electronic Resource
    Electronic Resource
    ADDE: Application Development for the Distributed Enterprise (1998)
    Bingley : Emerald
    Internet research 8 (1998), S. 452-465 
    Details
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Application Development for the Distributed Enterprise (ADDE) is a methodological set that supports design of distributed business processes and ICT systems. ADDE provides a guide, a repository and supporting software tools, an underlying meta-model, based on UML, that may be used in developing further software tools, or adapting existing tools to work with the ADDE repository. The main principles that have driven the authors' approach to distributed system design are presented. These principles are the focus on distribution issues, the separation of organisational and technical issues, the emphasis on the design process as a decision process, the notion of technological services and the method independence of the guidance. Following this, the guidance on the definition and planning of the application development will be introduced. A presentation of the guidance on distributed application design, as well as the concepts of macro and micro decisions follows. Finally, the future work of the ADDE project will be outlined.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10662249810241310
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  • 7
    Electronic Resource
    Electronic Resource
    A tale of two cities: an examination of fashion designer retailing within London and New York (1998)
    Bingley : Emerald
    The @journal of product & brand management 7 (1998), S. 366-378 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The focus of this paper is two-fold. First, it examines the growth strategies adopted by fashion design houses to transform and reposition their businesses from relatively small, niche-market and privately-owned companies to stock market listed conglomerates which produce fashion and lifestyle products aimed at a lucrative and international middle retailing market. The second is to consider the geographical implications of these strategies as illustrated through an examination of their locational impact on London and New York. The findings of this research suggest that both cities have experienced unprecedented and parallel patterns of development, apparently as a result of the aggressive expansion activities of fashion designer companies. As such, the paper highlights the impact of internationalisation and strategic growth at the micro environmental level.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429810237637
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  • 8
    Electronic Resource
    Electronic Resource
    Social expressions/greeting card industry: anatomy of an international marketing strategy (1996)
    Bingley : Emerald
    The @journal of product & brand management 5 (1996), S. 40-55 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Contends that adapting consumer products to foreign market tastes is one of the more difficult challenges facing international marketers; the stakes are high, with even minor cultural mistakes resulting in lost sales and corporate embarrassment. Chronicles how one company in the global greeting card industry developed its international marketing strategy. Uses a Delphi panel of company managers to identify key factors in the product adaptation process. Draws on corporate expertise to pinpoint key similarities and differences between the US home market and prospective foreign markets. Concludes that where there were major similarities, prospects were deemed good for global standardized strategies. Where there was great diversity among key indicators, a multinational country-by-country approach was followed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429610113401
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  • 9
    Electronic Resource
    Electronic Resource
    Leading to customer care (1996)
    Bingley : Emerald
    Industrial and commercial training 28 (1996), S. 7-10 
    Details
    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Emphasizes the need for customer care to be a part of an ongoing business strategy rather than a short-term training need. Shows that if customer care is treated as strategic, it moves into the realm of top management and, hence, becomes a leadership issue. Stresses the role of the internal customer and the impact top management can have on customer care by addressing internal hygiene issues.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00197859610122054
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  • 10
    Electronic Resource
    Electronic Resource
    Insuring success through marketing projects (1996)
    Bingley : Emerald
    Industrial and commercial training 28 (1996), S. 26-31 
    Details
    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Presents an outline of a highly-tailored management development process for the entire marketing group of Lloyds Bank's Insurance Services Division (LBIS) in which learning projects were a key feature. Discusses objectives of the projects for the directors, middle managers and junior managers involved, the areas and topics covered and the learning benefits achieved, both on a personal and an organizational level.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00197859610118004
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