Publication Date:
1996-11-01
Description:
Qualitative analysis of 1,240 references to previous and future Olympics throughout the 1994 Winter Olympics in Lillehammer, supplemented by personal interviews with five CBS production executives, revealed CBS's implied sanctioning of a political message about Sarajevo and the Bosnian War. Valent references to Sarajevo took the form of direct pleas to stop the fighting, calls for aid to victims, calls for remembering Sarajevo's past, stories of escape from the war zone, and images of the war's devastation, especially of the ruined sites of former 1984 Olympic glory. Although CBS's aims were commercial, it contextualized the war as an emotionally laden human-interest story rather than a military or political event.
Print ISSN:
1059-9630
Electronic ISSN:
1544-1016
Topics:
Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
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