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Strategic Product Choiceand Niche Markets (1992)

Pepall, Lynne

Oxford, UK : Blackwell Publishing Ltd

Journal of economics & management strategy 1 (1992), S. 0

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ISSN: 1530-9134

Source: Blackwell Publishing Journal Backfiles 1879-2005

Topics: Economics

Notes: This paper presents a model of strategic product choice when consumer preferences combine features of both horizontal and vertical product differentiation. Consumers disagree on what amount of a “special” characteristic makes for a better product, but those who prefer more of this attribute are willing to pay more for it. Within this demand structure, I examine the advantages of first-mover firms. I find that such firms typically do best in markets where the maximum degree of product differentiation is limited by preferences rather than technology. These are “niche markets”. Follower firms do better in markets in which the range of preferences is broad relative to the span of feasible goods.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1111/j.1430-9134.1992.00397.x

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