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THE MARKET FOR FRANCHISE OPPORTUNITIES (1996)

Martin, Robert E.

Oxford, UK : Blackwell Publishing Ltd

Bulletin of economic research 48 (1996), S. 0

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ISSN: 1467-8586

Source: Blackwell Publishing Journal Backfiles 1879-2005

Topics: Economics

Notes: Franchised distribution accounts for a substantial proportion of retail sales each year. This form of vertical integration is frequently found in the accompaniment of parallel distribution through company-owned establishments. Similarly, franchise contracts are characterized by mixed compensation strategies. This paper contains empirical models of the market for franchise opportunities where incentives for mixed distribution and compensation strategies are evaluated.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1111/j.1467-8586.1996.tb00626.x

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