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Can Cities Market Themselves Like Coke and Pepsi Do? (1994)

Matson, Erik W.

Bingley : Emerald

International journal of public sector management 7 (1994), S. 35-41

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ISSN: 0951-3558

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Political Science , Economics

Notes: Consumer marketing techniques apply to public sector marketing.Cities can employ innovative targeted marketing capabilities to send amessage to maximize an area's greatest potential. Examines the how andwhat in a broad way, to provide stimulating ideas for city marketers andexposure to a variety of concepts used extensively and successfully byconsumer marketing-oriented businesses.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/09513559410055215

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