Electronic Resource
Oxford, UK
:
Blackwell Publishing Ltd
R & D management
9 (1979), S. 0
ISSN:
1467-9310
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
This paper describes a process of technology transfer planning evolved in a government research establishment to help get research results adopted by government, professions and industry. The process involves close co-operation between the research team and specialists in communications and marketing to plan and undertake an active application campaign. The essential ingredients of a campaign are described and several practical examples quoted. Since employment of technology transfer planning should be reflected in improved return on research investment the process, although evolved in a government research organization, may be of wider interest.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1467-9310.1979.tb00144.x
Permalink
|
Location |
Call Number |
Expected |
Availability |