Digitale Medien
Oxford, UK
:
Blackwell Publishing Ltd
Bulletin of economic research
48 (1996), S. 0
ISSN:
1467-8586
Quelle:
Blackwell Publishing Journal Backfiles 1879-2005
Thema:
Wirtschaftswissenschaften
Notizen:
Franchised distribution accounts for a substantial proportion of retail sales each year. This form of vertical integration is frequently found in the accompaniment of parallel distribution through company-owned establishments. Similarly, franchise contracts are characterized by mixed compensation strategies. This paper contains empirical models of the market for franchise opportunities where incentives for mixed distribution and compensation strategies are evaluated.
Materialart:
Digitale Medien
URL:
http://dx.doi.org/10.1111/j.1467-8586.1996.tb00626.x
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