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  • Artikel  (112.318)
  • Wiley  (109.737)
  • Blackwell Science Ltd
  • 2005-2009  (112.318)
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  • 1
    Digitale Medien
    Digitale Medien
    Consumers’ perception of food packaging in Trinidad, West Indies and its related impact on food choices (2005)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 29 (2005), S. 0 
    Details
    ISSN: 1470-6431
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The purpose of the study was to investigate consumers’ perception of food packaging and its impact on food choices. The study population comprised 82 people who were ultimately consumers of packaged food products. The sample was drawn from six major supermarkets located in different geographical areas in Trinidad, West Indies. Data collection was carried out by using a questionnaire based on five topics: visual impact or attractiveness of the packaging; type of packaging material; labelling and nutritional information; new products; and fruit preserves. The packaging feature that influenced most of the respondents’ choice of products was information on the label (41.5%); it was followed by quality and type of packaging (24.4%), brand name/popularity (22.0%) and visual impact (12.2%). When asked if they would purchase a product that was most attractively packaged, 85.4% responded in the affirmative. Most respondents (92.7%) believed that packaging material could adversely affect the quality of performance of a food product. Also, 92.7% of respondents agreed that nutrition information should be shown on all food products, although 36.6% admitted that they do not read the label because of its complexity. Influence of gender was not significant (P 〈 0.05) on consumer perception of food packaging and on food choices. Although the sample was small, the data highlighted the need to educate consumers of packaged foods, so that informed decisions could be taken in respect to food quality, safety and nutrition.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1470-6431.2005.00419.x
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  • 2
    Digitale Medien
    Digitale Medien
    Peer review 2005 (2005)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 29 (2005), S. 0 
    Details
    ISSN: 1470-6431
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1470-6431.2005.00489.x
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  • 3
    Digitale Medien
    Digitale Medien
    Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others (2005)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 29 (2005), S. 0 
    Details
    ISSN: 1470-6431
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Product placements in entertainment media are increasing, particularly in content targeted to adolescents. This marketing communication tactic is examined in the context of media socialization and individual differences in brand consciousness. The relative influence of commercial media (TV, radio, movies, online) and perceived peer and parent brand consciousness on US adolescent brand consciousness is assessed, as well as differences in how low and high brand-conscious adolescents view product placements. Awareness, liking and perceived effects of product placements on self and others (third-person perception) were measured. Results of hierarchical multiple regression analyses show that movies and perceived parent and peer brand consciousness were positively related to adolescent brand consciousness. Those adolescents considered to be highly brand-conscious were also those who were most aware of and favourable towards product placements. All adolescents demonstrated third-person perception of media effects in that they considered others to be more influenced by product placements than themselves, with peers influenced more than friends. Highly brand-conscious teens perceived the greatest effects of product placements on their own and others’ buying behaviours, yet low brand-conscious teens revealed the largest gap in perceptions of impact on self vs. peers. The results are discussed in view of media effects; ramifications for marketers and public policy makers are also appraised.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1470-6431.2005.00429.x
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  • 4
    Digitale Medien
    Digitale Medien
    The Research Institute for Consumer Affairs, UK (2005)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 29 (2005), S. 0 
    Details
    ISSN: 1470-6431
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1470-6431.2005.00466.x
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  • 5
    Digitale Medien
    Digitale Medien
    The case for educated UK consumers: the National Consumer Council's consultation on consumer education (2005)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 29 (2005), S. 0 
    Details
    ISSN: 1470-6431
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Consumer education is an integral part of the consumer empowerment mix. Over recent years the importance of consumer education as a vital tool for protecting consumers and making them better informed has been increasingly recognized in the UK. As part of the developing policy debate in the UK, the National Consumer Council (NCC), one of the key consumer champion bodies, has been arguing the case for a national strategy for consumer education. In order  to establish whether a national strategy was needed and, if so, how a strategy could be structured and introduced, the NCC carried out a national consultation. In excess of 100 responses were obtained from a very broad range of organizations. This paper provides a review of the secondary data gathered for the NCC research. It was found that although there are many organizations and networks involved in consumer education in the UK, it lacks focus, is fragmented and is not efficient or coordinated. The research highlighted a need for a strategic approach to place educated and empowered consumers at the heart of the marketplace.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1470-6431.2005.00464.x
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  • 6
    Digitale Medien
    Digitale Medien
    A gender perspective on the use of supplemental healthcare plans (2005)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 29 (2005), S. 0 
    Details
    ISSN: 1470-6431
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Because employer-provided health coverage represents the main source of health insurance for Americans and its costs for employees are rising, accurate knowledge about health coverage would seem to be crucial for making sound decisions on choosing the plans that best meet the specific needs of a family. However, previous research suggests that most employees have little understanding of the scope and monetary value, or even the existence of many components of their health benefit package. This paper re-examines employees’ general financial learning efforts and knowledge level, and how they relate to participation in and importance attached to supplemental healthcare plans. We find that, while self-directed financial learning and general financial knowledge significantly predicted plan participation and the importance attached to them, demographic factors, such as gender, age and job classification, dominated the supplemental healthcare decisions.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1470-6431.2005.00440.x
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  • 7
    Digitale Medien
    Digitale Medien
    Editorial (2005)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 29 (2005), S. 0 
    Details
    ISSN: 1470-6431
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1470-6431.2005.00448.x
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  • 8
    Digitale Medien
    Digitale Medien
    Creative teachers and creative teaching strategies (2005)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 29 (2005), S. 0 
    Details
    ISSN: 1470-6431
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The purpose of this study is to explore the factors that influence creative teaching and to find out what effective strategies are used by three award-winning teachers in the learning area of Integrated Activities. As creative thinking is crucial for the knowledge economy, it is essential that education serves its purpose in improving this important aspect. The methods used for data collection include in-depth interview, focus group interview, classroom observation and content analysis. Three teachers with a GreaTeach Creative Instruction Award for creative teaching in the Integrated Activities field were selected as subjects. Results were acquired by analysing the interview content, the teaching plans, teachers’ reflection and the classroom observation videotapes. The study found that: the factors influencing creative teaching in Integrative Activities are (a) personality traits: persistence, willingness to develop, acceptance of new experiences, self-confidence, sense of humour, curiosity, depth of ideas, imagination, etc.; (b) family factors: open and tolerant ways of teaching children, creative performance of parents, etc.; (c) experiences of growth and education: self-created games and stories, brainstorming between classmates, etc.; (d) beliefs in teaching, hard work, motivation and (e) the administrative side of school organization. Among these factors, beliefs in teaching, hard work and motivation are the main aspects. The effective teaching strategies used by the awarded teachers are: student-centred activities, a connection between teaching contents and real life, management of skills in class, open-ended questions, an encouragement of creative thinking and use of technology and multimedia. Integrated Activities are closely connected to life experience and a basis for the development of creative thinking within education.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1470-6431.2005.00445.x
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  • 9
    Digitale Medien
    Digitale Medien
    Lesson practice and teachers’ views on citizenship and gender: focusing on home economics and civics in Japan (2005)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 29 (2005), S. 0 
    Details
    ISSN: 1470-6431
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Home economics and civics as school subjects in Japan have a common feature, in that both subjects nurture a sense of citizenship at home, in the workplace and in the wider society. In addition, both have the potential to help students recognize the gender bias around them and can empower them to help make a more gender-equal society. Focusing on this, the purpose of this report was to investigate home economics and civics teachers’ views, in order to analyse the features of the two subjects and the relationship between them. Questionnaires were sent to home economics and civics teachers of all the senior high schools in four prefectures around Japan in October 2001, and 357 samples were analysed. The results were as follows: (a) Home economics teachers and female teachers expressed more interest in lessons on gender than civics teachers and male teachers. Concerning lessons on citizenship, no statistical difference in teachers’ interest was found. (b) Topics on citizenship were learned in the fields of consumer, environment and social welfare issues in both subjects. More lessons were reported to take place in home economics than in civics. (c) In home economics, topics on gender were learned as core issues in the areas of family relations, family law and parenting. On the other hand, in family law, civics, topics on gender were taught as marginal issues in the area of basic human rights and labour issues. (d) Home economics teachers thought the goals of gender education were to empower students to overcome narrow gender roles and to strengthen self-respect. In contrast, civics teachers thought it would empower a sense of human rights. Concerning citizenship education, teachers of both home economics and civics thought the goals would enable students to recognize social problems as their own issues and try to solve them.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1470-6431.2005.00446.x
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  • 10
    Digitale Medien
    Digitale Medien
    Estimation of meat demand system in Jordan: an almost ideal demand system (2005)
    Oxford, UK : Blackwell Science Ltd
    International journal of consumer studies 29 (2005), S. 0 
    Details
    ISSN: 1470-6431
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper reports the results of the estimation of a linear approximate almost ideal demand system for Jordan meat demand using cross-sectional data collected by the Department of Statistics in Jordan as part of the household expenditure survey. A censored regression method for the system of equation is used to analyse the meat consumption patterns. This method allows for inclusion of a large number of zero consumption for some foods. Two-step demand system was estimated. In the first stage, Inverse Mill Ratio is estimated by using probit regression model. In the second stage, the estimated variable is included in the AIDS model to estimate food demand elasticities. The objective of this work is to provide econometric estimates of the different types of demand elasticities for meats in Jordan. To be consistent with the demand theory, the homogeneity, symmetry and adding up restrictions were satisfied in the estimated models. The estimated model was used to obtain estimates of Hicksian, Marshallian and expenditure demand elasticities for meats in Jordan. The results revealed that the demand for mutton and poultry is elastic while the demand for beef and fish is inelastic. The cross-price elasticities indicate that poultry and beef are substitutes to mutton. The expenditure elasticities confirm that beef and mutton are luxury goods while poultry and fish are necessity goods.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1470-6431.2005.00408.x
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