ALBERT

All Library Books, journals and Electronic Records Telegrafenberg

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • Wiley  (91,257)
  • Springer Nature  (45,107)
  • Emerald  (17,283)
  • 2000-2004  (153,647)
Collection
Years
Year
  • 1
    Publication Date: 2019-08-23
    Repository Name: EPIC Alfred Wegener Institut
    Type: Article , isiRev
    Format: application/pdf
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 2
    Publication Date: 2023-07-06
    Description: Late Quaternary permafrost deposits on Big Lyakhovsky Island (New Siberian Islands, Russian Arctic) were studied with the aim of reconstructing the palaeoclimatic and palaeoenvironmental conditions of northern Siberia. Hydrogen and oxygen stable isotope analyses are presented for six different generations of ice wedges as well as for recent ice wedges and precipitation. An age of about 200 ka BP was determined for an autochtonous peat layer in ice-rich deposits by U/Th method, containing the oldest ice wedges ever analysed for hydrogen and oxygen isotopes. The palaeoclimatic reconstruction revealed a period of severe winter temperatures at that time. After a gap in the sedimentation history of several tens of thousands of years, ice-wedge growth was re-initiated around 50 ka BP by a short period of extremely cold winters and rapid sedimentation leading to ice-wedge burial and characteristic ice-soil wedges (‘polosatics’). This corresponds to the initial stage for the Late Weichselian Ice Complex, a peculiar cryolithogenic periglacial formation typical of the lowlands of northern Siberia. The Ice Complex ice wedges reflect cold winters and similar climatic conditions as around 200 ka BP. With a sharp rise in υ18O of 6‰ and υD of 40‰, the warming trend between Pleistocene and Holocene ice wedges is documented. Stable isotope data of recent ice wedges show that Big Lyakhovsky Island has never been as warm in winter as today.
    Repository Name: EPIC Alfred Wegener Institut
    Type: Article , isiRev
    Format: application/pdf
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 3
    Publication Date: 2024-04-25
    Description: Palaeoenvironmental records from permafrost sequences complemented by infrared stimulated luminescence (IRSL) and 230Th/U dates from Bol'shoy Lyakhovsky Island (73°20′N, 141°30′E) document the environmental history in the region for at least the past 200 ka. Pollen spectra and insect fauna indicate that relatively wet grasssedge tundra habitats dominated during an interstadial c. 200-170 ka BP. Summers were rather warm and wet, while stable isotopes reflect severe winter conditions. The pollen spectra reflect sparser grass-sedge vegetation during a Taz (Late Saalian) stage, c. 170-130 ka BP, with environmental conditions much more severe compared with the previous interstadial. Open Poaceae and Artemisia plant associations dominated vegetation at the beginning of the Kazantsevo (Eemian) c. 130 ka BP. Some shrubs (Alnus fruticosa, Salix, Betula nana) grew in more protected and wetter places as well. The climate was relatively warm during this time, resulting in the melting of Saalian ice wedges. Later, during the interglacial optimum, shrub tundra with Alnus fruticosa and Betula nana s.l. dominated vegetation. Climate was relatively wet and warm. Quantitative pollen-based climate reconstruction suggests that mean July temperatures were 4-5°C higher than the present during the optimum of the Eemian, while late Eemian records indicate significant climate deterioration. © 2004 Taylor & Francis.
    Repository Name: EPIC Alfred Wegener Institut
    Type: Article , isiRev
    Format: application/pdf
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 4
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 477-487 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper examines the effects of resource dependency and contract exclusivity on the attitudes and intentions of consumers in brand alliances. Findings indicate that attitudes of the brands before the alliance (pre-attitudes) have a positive effect on the attitude toward the alliance, which has a positive effect on perceived quality of the alliance, willingness to pay a premium price and purchase intention. Further, attitudes toward the brands after the alliance (post-attitudes) reveal a positive spillover effect for both the host and ally brands. Interestingly, the moderating effects of dependency and exclusivity differ based on whether the brand serves as the host or the ally brand in the alliance. Analyses conducted after controlling for the effects of familiarity of the ally brands revealed consistent results.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 5
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 488-497 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Building brand loyalty has become more important, yet more difficult to achieve in today's marketplace. This research investigates a possible avenue for building brand loyalty that is not directly related to the marketing of the product - attracting individual investors in the brand's corporate parent. A survey of over 500 individual investors revealed that individual investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they have experience with the brand. In contrast with brand loyalty, where consumers will not buy competitive offerings, individual investors indicated they would buy competitive offerings, suggesting that stock ownership is more likely to lead to repeat purchase behavior, but not brand loyalty.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 6
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 498-505 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The study examines the effects of e-mail marketing on brand loyalty and also reveals the kinds of e-mail content valued by consumers. Data were gathered from 890 consumers, who were users of a multinational cosmetics brand and had received regular permission-based e-mail messages from the marketer. Results reveal that regular e-mail marketing has positive effects on brand loyalty. E-mail-activated consumers visited retail stores. Consumers exposed to e-mail marketing recommended the brand to their friends. Loyal customers appreciated regular communication and various other information content from the brand more than mere offers. These results encourage marketers to keep in frequent contact with customers via e-mail with the aim of enhancing brand loyalty.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 7
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 506-513 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A novel method for evaluating the benefits of a potential brand association is presented. The uniqueness of the method is considering brand association as just another product attribute, subject to the usual analysis used to determine the attributes desired by consumers in a new product. The method was illustrated using automobile tires as the product, and designation of the tire as the "Official" tire of NASCAR as the brand association. A set of tire profiles was created, describing hypothetical tires as combinations of levels of five attributes. Subjects ranked these profiles for preference, and this preference was decomposed through conjoint analysis to yield part-worths for each attribute level for each subject. Association with NASCAR had an average impact of 14.8 percent on consumer preference, comparable with that of speed rating (13.8 percent), and not much below that of brand (20.5 percent). Rudimentary market simulation suggested that associating the underdog tire brand with NASCAR would result in dramatically improved market share. Evaluating potential brand associations by their simulated effects on market share may be a useful managerial tool.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 8
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 514-524 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Although it has been proposed that recall processes play a role in the retail sales effects of 9-ending pricing, substantial effects of price endings on the level of recalled prices has not been demonstrated. With an improved testing procedure, it is found that the level of a set of prices with low ending digits (such as 1 or 2 in the dollars place) is more likely to be overestimated in recall than the level of equivalent sets of prices with high ending digits (such as 6, 7, or 9 in the dollars place). The results of the study support the role of left-to-right processing of price information and point out some consequences for retailers of the use of low numbers in price-ending digits.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 9
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 276-297 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The nature of competition between different tiers (e.g. high-tier vs low-tier brands) has become an important research domain for academic researchers and marketing managers. Although research on inter-tier competition is growing at an increasing rate, there has not been a comprehensive attempt to summarize the research in this stream. The objective of this article is to synthesize the research on inter-tier competition, extract the key findings, discuss managerial implications, and offer future research directions.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 10
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 304-320 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Products that have a short selling season face high uncertainty in demand. Retailers who sell such products therefore find the task of pricing and inventory challenging. Many retailers consider making these decisions as an art form and do not use quantitative models that are developed by researchers. Describes how retailers typically make pricing and inventory decisions and also reviews quantitative models that have been developed by researchers to improve on one or more of these decisions. A classification of these models is developed and how they can assist the retailer is explained. A simple explanation of two mathematical tools, Bayesian updating of information and dynamic programming, which are commonly mentioned in the literature are also given.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...