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  • Emerald
  • 2015-2019  (707)
  • 2000-2004  (17,283)
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Publisher
Years
Year
  • 11
    Electronic Resource
    Electronic Resource
    Toward effective use of cause-related marketing alliances (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 472-484 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Companies have become increasingly active in developing relationships between their brands and popular causes in such areas as the environment (e.g. nature conservancy) and health issues (e.g. breast cancer awareness crusade). As such alliances become a more important strategic component of the brand's marketing mix, managers seek direction as to how to generate the most impact with these tie-ins. This article uses associative learning principles as a framework for understanding how to facilitate building connections between brands and causes so as to increase the value of this highly visible marketing activity. Specific associative learning principles are detailed and applied, improving the use of cause-related marketing alliances.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010351394
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  • 12
    Electronic Resource
    Electronic Resource
    Home with ET - Elsik technology (2000)
    Bradford : Emerald
    Campus-wide information systems 17 (2000), S. 129-133 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: This article profiles the technology-rich environment at Elsik High School in the Alief Intermediate School District on the west side of Houston. The district's $16 million commitment to technology by 2001 is explored. The instructional benefits are featured by departments with a basic outline as to what students are doing in a strong instructional program that is technology-based. Implementation ideas by departments are demonstrated from the art department to the sciences and social studies. After departments are highlighted, the technology available to the administrators, teachers, and staff is showcased. Online technologies, video distribution, and video conferencing are discussed. All of the technological tools and implementation of these tools into and across the curriculum demonstrate Elsik High School's commitment to integrate technology into each and every classroom to better prepare students for the new millenium.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740010350873
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  • 13
    Electronic Resource
    Electronic Resource
    Diversified use of ICT in education (2000)
    Bradford : Emerald
    Campus-wide information systems 17 (2000), S. 161-166 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: The Fachhochschule JOANNEUM (FH JOANNEUM), a university of applied science, founded the Centre for Multimedia and Learning (CML) in 1998, in order to provide support for lecturers in implementing computer-supported learning strategies within their classes. Now, after two years of work and different approaches applied, the CML has developed a strategy which promises a sustainable development for the highly diversified courses offered at the university. Within this article, evaluation results of three different approaches are described and the future strategy of a bottom-up approach is outlined. Based on the results, an in-house training program for the teaching staff has been developed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740010360520
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  • 14
    Electronic Resource
    Electronic Resource
    Selecting the neural network topology for student modelling of prediction of corporate bankruptcy (2001)
    Bradford : Emerald
    Campus-wide information systems 18 (2001), S. 13-22 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Neural network topology selection refers to a systematic procedure for selecting between competing models. Naturally, it is regarded as a key aspect in optimisation and replicability of neural network performance. When constructing neural network topologies, it is necessary to determine from the outset the general taxonomy of the neural network architectures to be constructed. The taxonomy considered in this study is the general taxonomy of time-varying patterns which subsumes many existing architectures in the literature and points to several promising neural network architectures that have yet to be examined. The context of the problem is that choosing the right neural network topology for use in a particular domain such as corporate bankruptcy prediction with optimum generalisation performance is not, in any case, a trivial problem. The results of experiments presented in this paper would serve as a baseline against which to select between two competing architectures.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740110364390
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  • 15
    Electronic Resource
    Electronic Resource
    ActiveBook: a framework for optimizing Internet technologies in education (2001)
    Bradford : Emerald
    Campus-wide information systems 18 (2001), S. 28-42 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: This paper describes several problems with the current Internet technologies and the way they are currently utilized in education and proposes an innovative solution. First, the paper discusses an activity matrix that maps learning activities involved in business education along two dimensions: level of monitoring and level of interaction. The paper then proposes a unifying framework that utilizes emerging Internet technologies to support these learning activities. The framework goes beyond a simple piece of software at the client level to provide a complete solution with the student client, the instructor client and the server level software. Furthermore, the paper describes the architecture, features and specific technologies used in an actual education support system developed from the framework.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740110364417
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  • 16
    Electronic Resource
    Electronic Resource
    Experiences with multiskilling among non-union craft workers in US industrial construction projects (2003)
    Oxford : Emerald
    Engineering, construction and architectural management 10 (2003), S. 374-381 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: Multiskilling refers to a labour utilization strategy in which workers learn multiple skills in one or more trades outside of their primary trade. Over 700 non-union craft workers across the USA were surveyed as part of a research effort. The data collected show that a slight increase in the breadth of skills positively impacts a worker's hourly wage, but only a weak relationship was found between multiskilling and more continuous employment.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980310509345
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  • 17
    Electronic Resource
    Electronic Resource
    Dilettantes, discipline and discourse: requirements management for construction (2003)
    Oxford : Emerald
    Engineering, construction and architectural management 10 (2003), S. 354-367 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: Requirements management (RM), as practised in the aerospace and defence sectors, attracts interest from construction researchers in response to longstanding problems of project definition. Doubts are expressed whether RM offers a new discipline for construction practitioners or whether it repeats previous exhortations to adopt a more disciplined way of working. Whilst systems engineering has an established track record of addressing complex technical problems, its extension to socially complex problems has been challenged. The dominant storyline of RM is one of procedural rationality and RM is commonly presented as a means of controlling dilettante behaviour. Interviews with RM practitioners suggest a considerable gulf between the dominant storyline in the literature and how practitioners operate in practice. The paper challenges construction researchers interested in RM to reflect more upon the theoretical debates that underpin current equivalent practices in construction and the disparity between espoused and enacted practice.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980310502964
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  • 18
    Electronic Resource
    Electronic Resource
    Knowledge management in consulting engineering - joining IT and human resources to support the production of knowledge (2003)
    Oxford : Emerald
    Engineering, construction and architectural management 10 (2003), S. 391-401 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: This article discusses how information technology and human resource oriented management tools can be integrated using their respective strengths to enable knowledge production. Two companies' KM strategies encompassing a strong IT-component in combination with organisation, training and office design are analysed. Their experience shows that joining information technology with the human resource oriented tools is a necessary precondition for success in KM-efforts. Second, in the large company, there is still a relative overemphasis on "circumstantial" frames for knowledge production and too little focus on dynamics in knowledge producing processes. In contrast, the medium sized company is experimenting with soft tools used directly in the processes of the customer-oriented projects.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980310509363
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  • 19
    Electronic Resource
    Electronic Resource
    Application of the analytic hierarchy process to prioritise irrigation asset renewals: the case of the La Khe irrigation scheme, Vietnam (2003)
    Oxford : Emerald
    Engineering, construction and architectural management 10 (2003), S. 382-390 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: In recent years, many organisations responsible for economic infrastructure have developed asset management systems to improve the financial and service performance of their facilities. Asset management is an integrated approach to improving the ability of an irrigation system to deliver water at a defined level of service in the most cost-effective manner. This paper describes how the analytic hierarchy process (AHP) is applied to identify priorities for asset renewals in the La Khe irrigation scheme in North Vietnam. The AHP methodology was coupled with the expected maximum utility (EMU) to evaluate renewal priorities of assets grouped by types and by location within the hydraulic system.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980310509354
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  • 20
    Electronic Resource
    Electronic Resource
    Marketing and architects in South Africa (2003)
    Oxford : Emerald
    Engineering, construction and architectural management 10 (2003), S. 402-412 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: There is a general sentiment against the idea of marketing among architectural professionals. This paper argues for the necessity of a marketing approach particularly in times where the workload is declining. This paper looks at the marketing strategies that the Western Cape architects follow. It examines their efforts in building a successful marketing portfolio that defines marketing targets, utilizes proper marketing tools, and carry on helpful image building tasks. The data were collected using a mailed questionnaire to all principals of architectural offices in the Western Cape Province. The concluding section relates these strategies with the perception of growth over a five-year period.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980310509372
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