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  • American Society of Hematology  (6,845)
  • Emerald  (3,964)
  • 2000-2004  (10,809)
  • 2004  (10,809)
Collection
Publisher
Years
  • 2000-2004  (10,809)
Year
  • 1
    Electronic Resource
    Electronic Resource
    Brand alliance dependency and exclusivity: an empirical investigation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 477-487 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper examines the effects of resource dependency and contract exclusivity on the attitudes and intentions of consumers in brand alliances. Findings indicate that attitudes of the brands before the alliance (pre-attitudes) have a positive effect on the attitude toward the alliance, which has a positive effect on perceived quality of the alliance, willingness to pay a premium price and purchase intention. Further, attitudes toward the brands after the alliance (post-attitudes) reveal a positive spillover effect for both the host and ally brands. Interestingly, the moderating effects of dependency and exclusivity differ based on whether the brand serves as the host or the ally brand in the alliance. Analyses conducted after controlling for the effects of familiarity of the ally brands revealed consistent results.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568417
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  • 2
    Electronic Resource
    Electronic Resource
    Building brand loyalty through individual stock ownership (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 488-497 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Building brand loyalty has become more important, yet more difficult to achieve in today's marketplace. This research investigates a possible avenue for building brand loyalty that is not directly related to the marketing of the product - attracting individual investors in the brand's corporate parent. A survey of over 500 individual investors revealed that individual investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they have experience with the brand. In contrast with brand loyalty, where consumers will not buy competitive offerings, individual investors indicated they would buy competitive offerings, suggesting that stock ownership is more likely to lead to repeat purchase behavior, but not brand loyalty.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568426
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  • 3
    Electronic Resource
    Electronic Resource
    The impact of e-mail marketing on brand loyalty (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 498-505 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The study examines the effects of e-mail marketing on brand loyalty and also reveals the kinds of e-mail content valued by consumers. Data were gathered from 890 consumers, who were users of a multinational cosmetics brand and had received regular permission-based e-mail messages from the marketer. Results reveal that regular e-mail marketing has positive effects on brand loyalty. E-mail-activated consumers visited retail stores. Consumers exposed to e-mail marketing recommended the brand to their friends. Loyal customers appreciated regular communication and various other information content from the brand more than mere offers. These results encourage marketers to keep in frequent contact with customers via e-mail with the aim of enhancing brand loyalty.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568435
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  • 4
    Electronic Resource
    Electronic Resource
    Evaluating potential brand associations through conjoint analysis and market simulation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 506-513 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A novel method for evaluating the benefits of a potential brand association is presented. The uniqueness of the method is considering brand association as just another product attribute, subject to the usual analysis used to determine the attributes desired by consumers in a new product. The method was illustrated using automobile tires as the product, and designation of the tire as the "Official" tire of NASCAR as the brand association. A set of tire profiles was created, describing hypothetical tires as combinations of levels of five attributes. Subjects ranked these profiles for preference, and this preference was decomposed through conjoint analysis to yield part-worths for each attribute level for each subject. Association with NASCAR had an average impact of 14.8 percent on consumer preference, comparable with that of speed rating (13.8 percent), and not much below that of brand (20.5 percent). Rudimentary market simulation suggested that associating the underdog tire brand with NASCAR would result in dramatically improved market share. Evaluating potential brand associations by their simulated effects on market share may be a useful managerial tool.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568444
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  • 5
    Electronic Resource
    Electronic Resource
    Influence of price endings on price recall: a by-digit analysis (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 514-524 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Although it has been proposed that recall processes play a role in the retail sales effects of 9-ending pricing, substantial effects of price endings on the level of recalled prices has not been demonstrated. With an improved testing procedure, it is found that the level of a set of prices with low ending digits (such as 1 or 2 in the dollars place) is more likely to be overestimated in recall than the level of equivalent sets of prices with high ending digits (such as 6, 7, or 9 in the dollars place). The results of the study support the role of left-to-right processing of price information and point out some consequences for retailers of the use of low numbers in price-ending digits.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568453
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  • 6
    Electronic Resource
    Electronic Resource
    Applications of value management in the construction industry in China (2004)
    Oxford : Emerald
    Engineering, construction and architectural management 11 (2004), S. 9-19 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: Value management (VM) was introduced in China during 1978, when the reform and open door policy started. After a surge of VM applications that emerged in the late 1980s, the development of VM has declined sharply in the recent years in China. Although some successful applications of VM in China's construction industry have been observed, many actions should be taken to exert its full potential to improve value for money for clients. Aims to draw a holistic picture of the current VM practices and provide recommendations for its future development in China's construction industry. Provides a comparison between China's VM approach and the international mainstream to highlight the major differences.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980410512629
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  • 7
    Electronic Resource
    Electronic Resource
    Sequencing problems in methods of organising construction processes (2004)
    Oxford : Emerald
    Engineering, construction and architectural management 11 (2004), S. 20-32 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: This paper presents the algorithm of construction work graphic schedule which considers the proper sequencing problem. Describes the algorithm step by step, i.e. the construction work organisation methods with zero couplings between realisation means, work fronts, and their combination. It also shows the calculation process of limit possible minimum by considering technical and organisation limits. In the second part of the paper, the practical example which shows the method and the optimisation algorithm for the work organisation method with zero couplings between realisation means is presented.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980410512638
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  • 8
    Electronic Resource
    Electronic Resource
    Psychological contract expectations of construction project managers (2004)
    Oxford : Emerald
    Engineering, construction and architectural management 11 (2004), S. 33-44 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: The past 20 years have seen a period of fundamental change for many construction businesses as they have restructured, downsized, de-layered, merged and de-merged to survive turbulent markets and rapidly changing demand cycles. Such change places significant new pressures, challenges and constraints on the employer/employee relationship. This paper argues that these changes are likely to have reconstituted employee expectations of the less formal aspects of the employment relationship, known collectively as the psychological contract. Explores this inductive research which examines the psychological contract of 30 construction project managers.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980410512647
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  • 9
    Electronic Resource
    Electronic Resource
    How important is cooperation to construction project success? A grounded empirical quantification (2004)
    Oxford : Emerald
    Engineering, construction and architectural management 11 (2004), S. 45-54 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: Cooperation is generally purported to be vital to construction project success. However, there has been, as yet, no empirical work done to quantify explicitly the extent to which cooperation, in relation to other factors, determines construction project success. This study attempts to fill this research gap. This paper details a grounded empirical approach to identify important construction success factors using data from 29 interviews, 398 quantitative response and six follow-up interviews from construction firms in Hong??Kong. Results show how using the grounded approach enables the tapping of unique determinants of project success previously not identified in the literature and point to a potentially fruitful approach for future research in construction management.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980410512656
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  • 10
    Electronic Resource
    Electronic Resource
    Planning, estimation and productivity in the lean concrete pour (2004)
    Oxford : Emerald
    Engineering, construction and architectural management 11 (2004), S. 55-64 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: With an increasingly competitive global market, the UK construction industry finally realised that in order to survive, a marked increase in efficiency and effectiveness have to be achieved in all areas. This paper will describe the UK's approach to planning and designing the concrete operations that form a major part of many civil engineering construction projects. A productivity study has been carried out on three different construction projects and over 200 concrete pours have been observed. The data and knowledge collected on site have been subjected to lean construction philosophies, producing a "lean" measure of productivity, and it has been shown that major productivity increases could be achieved by implementing several relatively simple principles.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980410512665
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