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  • Emerald  (2,548)
  • 1995-1999  (2,548)
  • 1990-1994
  • 1996  (2,548)
  • 1
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 5 (1996), S. 48-59 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Undertakes a comparative analysis of the evolution and development of own branding strategies in UK and French grocery markets. Primary research was carried out through semi-structured interviews with senior managers of French grocery companies to determine the nature of their own branding strategies and to draw out comparisons with the strategies of their UK counterparts. Results indicate that it is unlikely that French retailers will develop store brands on the scale of Sainsbury's, Tesco, Marks & Spencer and Safeway in the UK. The organizational structure of French grocery business is less conducive to centralized buying and distribution, and conflict between manufacturers and distributors has led to a less efficient supply chain than in the UK. These factors, coupled with a highly competitive price-driven market environment, have resulted in most French retailers using own brands as a defensive strategy to combat strong national brands. The exceptions are companies which are well represented in the high street (Monoprix, Casino and Prisunic) and Carrefour, the only hypermarket operator which has ventured down the route of the UK multiples with a more value-added, differentiation approach.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Internet research 6 (1996), S. 5-9 
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Today, information technology is fundamental to the operation of most businesses, whether they are small companies or multinational corporations. In recent times, the implementation of local and wide area networks and the installation of computing equipment in office areas has brought information technology to nearly every working environment. The result is an increasing dependence on the availability, integrity and confidentiality of information stored and processed by these systems. As the trend shifts from "fortress" style central computer facilities to distributed systems located in generally less secure office environments, the risk of disruption increases, owing to lack of physical security, support services limitations and absence of site monitoring. The net result is higher business impact coupled with greater exposure. Identifies the elements that are at risk, discusses the issues businesses face when seeking to minimize exposures, suggests some practical solutions and describes some selected events that illustrate the hazards associated with having inadequate protection.
    Type of Medium: Electronic Resource
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  • 3
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Internet research 6 (1996), S. 79-80 
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Discusses the problems created by shortfalls in the performance of certain information highway services, Asyncrous Transfer Mode, and in the behavior of users. Describes individual attempts which are being made to iron out these problems, in effect introducing a system of "policing" the network.
    Type of Medium: Electronic Resource
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  • 4
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Internet research 6 (1996), S. 71-78 
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Refers to the growing popularity of "Fidonet" in Africa and compares it with the Internet. Acknowledges that developing countries may miss the information revolution because they lack national information infrastructures and the knowledge and skills required to provide the relevant content for them. Argues that global information should promote human development in areas such as education, health, social services and commercial activity. The Conference of African Ministers recently declared support for the building of Africa's information highway, recognizing the need for African countries to develop information networks for full Internet connectivity, enabling access to the same information systems for Africa's economic recovery and sustainable development.
    Type of Medium: Electronic Resource
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  • 5
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Internet research 6 (1996), S. 92-96 
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: The Internet is increasingly used by management professionals to support information gathering and research activities. However, the different sources of information on the Internet (i.e. electronic journals, online databases, messages posted to groups of readers, and e-mail) must be carefully utilized by the prudent manager. In particular, examines three issues surrounding the use and citation of information received via the Internet. The first issue addresses problems surrounding the accuracy and recency of information obtained on the Internet. The second issue focusses on properly categorizing the type of information received. The last issue examines how to reference properly information obtained from the Internet that is used in academic and industrial research. Concludes with a section on ethical issues related to electronic media.
    Type of Medium: Electronic Resource
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  • 6
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Internet research 6 (1996), S. 81-91 
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Examines the challenges that shopping and other commercial transactions on the Internet pose for the retail industry. An increasing number of shopping malls, selling an ever-widening selection of products, are becoming available on the Internet. There are, however, still a number of challenges facing the Internet retailer and shopper. These include: locating the shops, comparison shopping, security, especially in relation to financial transactions, the customer base and profile, the nature of the shopping experience, and legal and marketplace control or lack of them. It is possible to make money on the Internet without selling, but by using the Internet to support other business processes. Currently, many retailers are exploring the potential of the Internet, but the market is still in its infancy. Retailers do, however, report increasing sales and a positive contribution to marketing from visibility on the Internet.
    Type of Medium: Electronic Resource
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  • 7
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Internet research 6 (1996), S. 10-21 
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Electronic publishing needs a strong input of marketing thinking. Technological hype has created a sales fetish which has little evidence to support its claims. The substantive benefits when a broader perspective is taken for authors and readers are very significant, including considerably faster publication and much wider dissemination via Internet. Archival knowledge and current awareness/browsing of the body of knowledge and information require quite different marketing approaches. Little attention has been given to their discrete needs. Draws comparisons from retailing theory and from the emerging range of experimental cases from Internet pioneers to identify robust strategies for short- and medium-term action by publishers. They imply a determined effort to avoid hard selling and product-driven mindsets in favor of exploitation of the scope for interactive and integrated marketing to authors and readers alike.
    Type of Medium: Electronic Resource
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  • 8
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Internet research 6 (1996), S. 22-28 
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Proposes the "cyberpunk librarian" as an identity for the librarian able to operate in the emerging cyberspace. Describes the properties and culture of this electronic frontier. Reviews a broad range of literature to identify future directions for libraries and librarians who will have to seek a response to the major social impact of technology-driven change. Argues that librarians are presented with an opportunity to reaffirm and assert their professional values and beliefs. They can help to shape a vision of cyberspace that provides benefits to society and individuals based on a fair and equitable distribution of information resources.
    Type of Medium: Electronic Resource
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  • 9
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Internet research 6 (1996), S. 29-30 
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Briefly assesses the growth and impact of the Internet, which provides an opportunity for all businesses to use it as a cheap source of communication for more focussed strategic advantage. Outlines some of its benefits and disadvantages if it is used in this way.
    Type of Medium: Electronic Resource
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  • 10
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Internet research 6 (1996), S. 31-32 
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Outlines the reasons for the formation of an Internet-based bank in 1995. States that financial services providers must take any opportunity to provide easier customer access.
    Type of Medium: Electronic Resource
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