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Researchjournali's Journal Of Marketing
Researchjournali's Journal Of Marketing - RJOM


Frequency: Monthly Publishing Since: 2013
Current Issue: 30/04/2024 Next Issue: 29/05/2024
RJ Factor: 2.05 Publication Fee: $39
ISSN: 2348-0947
    The Journal of marketing publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing. The journal aims to meet the needs marketing managers, executives, professors and researchers in marketing.
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Published Research Papers

Marketing Strategies Of Reliance Communication And Tata Teleservices | Divya Sadika  
This paper shows that a strategy is what you are going to do. A marketing strategy is the link between a product and the market.

Factors Influence Customer Satisfaction Leading To Revisiting Intention: Case Study Of Thecafé Kabul Restaurant | Samad Akbar  Rajani Singh  
In today's cutting edge era, the restaurant business success depends on its ability to satisfy the customer. The main factors, price, quality of service, quality

Effects Of Personal Selling, Advertising And Sales Promotion On Sales Force Performance In The Nigerian Money Deposit Banks | Nebo, Gerald Nwora  Dr. Moguluwa Shed Chinwuba  
This study examined Effects of Personal Selling, Advertising and Sales Promotions on Sales Force Performance in Nigerian Money Deposit Banks. The objectives sought include; to

The Significance Of ‘word-of-mouth’ And ‘internet’ To Direct Selling | Mr. Samad Akbar  Dr. Paul TJ James  
Direct selling has existed in the markets for centuries. The main challenge created in the 21st century is to maintain a healthy competition and to

Analysis Of Impact Of Bonus Packs Sales Promotion Strategy On Brand Performance In Mobile Service Firms In Kenya: Case Of Airtel | Mr. Fidelis Ogangi Odumo  
This study sought to analyse the impact that bonus packs sales promotion strategy had on brand performance in Mobile service firms in Kenya. The objective

About The Journal

    Researchjournali's Journal Of Marketing (RJOM) publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing as a whole. The journal aims to meet the needs audience comprising marketing managers, executives, senior managers, professors and researchers in the subject of marketing. And it encourages good practice in marketing and new research for better understanding of marketing theories, processes and contribution of marketing to the growth of organization. The journal covers following topics related to marketing.
Market planning Market segmentation Sales management
Marketing mix Customer behavior Marketing intelligence
Direct Marketing Marketing Research Marketing Theory & Applications
Service marketing B2B Marketing Marketing for Small Businesses
Brand management International Marketing Community based marketing
Marketing Strategies Agricultural marketing Supply Chain Management
Sports marketing Online marketing Relationship marketing
Fashion marketing Tourism marketing

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