ALBERT — All Library Books, journals and Electronic Records Telegrafenberg

Hits per page

hit 1 - 1 | 1 hit

Sorting

Electronic Resource

Predicting purchasing behavior on business-to-business markets (2001)

Söderlund, Magnus ; Vilgon, Mats ; Gunnarsson, Jonas

Bradford : Emerald

European journal of marketing 35 (2001), S. 168-181

add to mindlist on the mindlist

Details

ISSN: 0309-0566

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: Measures of customers' repurchase intentions have become common in marketing research, particularly since long-term relations with customers are stressed as an important goal. This study, however, illustrates that repurchase intentions may be a poor predictor of future behavior on industrial markets, and that past behavior may be a far better predictor. The results imply that caution is warranted when intention measures are used in predictions of purchasing behavior in situations in which decision-making is constrained by organizational and inter-organizational factors.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/03090560110363409

Permalink

	Location	Call Number	Expected	Availability

Others were also interested in ...

Paper (German National Licenses)

Fulltext

hit 1 - 1 | 1 hit