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Female-headed Single Parent Families: Comparisons with Dual Parent Households on Restaurant and Convenience Food Usage (1994)

Ahuja, Roshan D. ; Walker, Mary

Bradford : Emerald

Journal of consumer marketing 11 (1994), S. 41-54

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ISSN: 0736-3761

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: The proportion of traditional family households with two parents hasbeen steadily declining, in large part due to an increase in thefemale-headed single parent family - the largest growing family type.Reports on a study to test hypotheses that differences exist betweenfemale-headed single parent families' and two parent families' foodpurchasing patterns. Examines the frequency of use of convenience foodsand restaurants and restaurant spending levels, to determine if thereare differences between the two family types. Reveals that similarpurchasing patterns exist between the household structures and suggestspotential marketing implications of this finding.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/EUM0000000003990

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